Enjoy Our Musings From The World Of Digital Marketing
How Charities Can Benefit From Donations Via Google Ad Grants
How charities can benefit from donations via Google Ad Grants Google Ad Grants offers a way for charities to receive donations from search giant Google. We’re sometimes surprised that not all charitable organisations are aware of this scheme, or receive the money they’re entitled to claim, so here’s our guide. What is it? The programme […]
Is Your Business Christmas Ready?
Is your website Christmas-ready? It may be a cliché, but Christmases really do seem to come round more quickly and start earlier each year. Like the football seasons, the gaps between each one appear to get smaller. It’s certainly not too early to start getting your website ready for the year’s biggest shopping spree – […]
It’s Nearly Here! How Ready Are You For Black Friday?
It’s nearly here! How ready are you for Black Friday? It’s the name for the day after Thanksgiving in the US, always marked on the fourth Thursday in November. And since the early 1950s, Black Friday has launched America’s Christmas shopping season – it’s become pretty big over here, too. What is it exactly? It’s […]
Should I Pay More For A Broader, More Searched Topic Or Pay Less For A Narrower Less Searched Topic?
Should I pay more for a broader, more searched topic or pay less for a narrower less searched topic? Clients often ask us at Front Page about this. Is it better to go after a broader, more searched topic or narrower search terms that are cheaper, but looked for less often? You probably won’t be […]
Google Ads: How Much Success Comes Down To Timing
Google Ads: how much of success comes down to timing? At Front Page Advantage, we’re often asked about the importance of timings when it comes to placing Google Ads. Here, we look at seasonal campaigns and time of day for advertising on the platform. Click here if you first need a reminder on what Google […]
Is Social Media More Popular Than Google For Searching For Products Or Services?
Is social media more popular than Google for searching for products or services? With more people than ever joining and using social media networks, the statistics surrounding them can feel mind-boggling. On average, people have 7.6 social media accounts per person, and we typically spend more than two hours 20 minutes daily using them. In […]
Why Am I Getting A Lot Of Click-Throughs But Low Sales?
Why am I getting a lot of click-throughs but low sales? If you’re finding that with your Google Ads campaign you have a high click-through rate (CTR), i.e. a high number of clicks to the number of impressions (usually given as a percentage), you’re justified in feeling pleased. It shows a large number of people […]
Online vs Offline Advertising: Which Is Better?
Online vs. offline advertising: which is better? Both offline and online advertising can generate attention and potentially lucrative interest, whatever sector or industry your business operates in – and there’s now more choice for marketers than ever. In an increasingly digitalised and screen-bound world, where we live more of our lives on the web, you […]
The Rise Of Mobile: How To Make Your Website More User-Friendly On The Go
The rise of mobile: how to make your website more user-friendly on the go In 2016, for the first time, mobile use of the internet overtook its desktop counterpart, and use of on-the-go devices to access the web has been on the march ever since. By February 2019, 48% of web page views worldwide were […]