Enjoy Our Musings From The World Of Digital Marketing
The benefits of local SEO – and how it could boost your business
The benefits of local SEO – and how it could boost your business Put simply, local search engine optimisation (SEO) is a strategy giving your business greater visibility in the local search results with the big players such as Google, the dominant search engine for local browsing. It’s highly targeted, with a particular focus on […]
Getting to grips with GA4
Getting to grips with GA4 We’ve previously written about the switch to Google Analytics (GA)4 from the Universal Analytics (UA) platform, which was made exactly a month ago, and what it means for you, plus the differences between both. It’s been quite a big change, so we’re covering this subject in two parts. Here, you’ll […]
How could Threads affect digital marketing?
How could Threads affect digital marketing? What is ‘Threads’? ‘Threads’ is the new social media app that’s burst onto the scene this summer as a direct competitor to micro-blogging site Twitter. The July 5th launch followed confirmation of plans for the product just weeks earlier. It belongs to Mark Zuckerberg’s Meta, owners of Facebook, photo-sharing […]
Why the switch from UA to GA4 – and what are the benefits?
Why the switch from UA to GA4 – and what are the benefits? If you’re not already aware of this, at the end of last month Google closed its Universal Analytics (UA) platform, meaning all users now need to shift over to the new Google Analytics 4 (GA4) model. Here, we look at the differences […]
The do’s and don’ts of SEO for e-commerce product pages
The do’s and don’ts of SEO for e-commerce product pages You’re no doubt already well aware of the benefits of e-commerce, from its affordability and flexibility and speed for both you and your customers to the fact that it allows for a speedy buying process plus the chance to offer a wide choice of products […]
Graduate career fairs | What you need to know.
Graduate career fairs | What you need to know. What is a career fair? Graduate career fairs are an interactive and effective way of meeting potential employers, exploring different vacancies and receiving insight on specific needs for a job. They give employees an easier starting point to work experience opportunities or even full-time employment. Where […]
Reasons Why You Shouldn’t Copy A Rival Brand’s SEO Strategy
Reasons Why You Shouldn’t Copy A Rival Brand’s SEO Strategy Imitation is the sincerest form of flattery – so said Oscar Wilde. However, when it comes to SEO, there are a number of dangers involved in attempting to emulate the efforts of high-ranking competitor websites. That said, you do need to learn from brands already […]
When Will I Need SEO Expertise In 2023?
When Will I Need SEO Expertise In 2023? Now that we are well into a new year, we thought it would be a good time to cover the scenarios during 2023 when you’re most likely to risk a loss of traffic, search results rankings and revenue if you do not seek professional SEO assistance. Here […]
What Will SEO Look Like In 2023?
What will SEO look like in 2023? Of course, none of us has a crystal ball. However, January is traditionally a time for taking stock and looking forward. So if you’re wondering what 2023 has in store in terms of search, you’re not alone. That’s especially true given the growing number of Google updates – […]