Enjoy Our Musings From The World Of Digital Marketing
Front Page Advantage Awarded as a Top B2B Company in the UK on Clutch’s 2022 Leader Awards
Front Page Advantage Awarded as a Top B2B Company in the UK on Clutch’s 2022 Leader Awards At Front Page Advantage, we deliver results-driven SEO strategies to SMEs, giving them the advantage they need to drive more traffic to their website. As a pioneer in the SEO space, we’ve since been working closely with […]
Sights Set on the World? Here’s How to Rank Better Internationally
Sights Set on the World? Here’s How to Rank Better Internationally Clients and others often ask us how they can rank internationally, either in one specific country or multiple lands. So here we try to offer a few pointers. Essentially, search engines take a huge number of factors into account when assessing which nation a […]
The Use of Keywords in 2022
The Use of Keywords in 2022 Online search is a fast-moving industry, so it’s perhaps not surprising that people often ask us about the continued relevance of keywords. For longer than we’d care to remember, search specialists have considered keyword rankings to be one of the key metrics for assessing SEO’s worth. (These are, of […]
How to Optimise Your Website for the New Year Sales
How to Optimise Your Website for the New Year Sales Retail sales rose this autumn, driven by a particular rise in spending on toys and clothes, as some feared a potential shortage of goods due to supply-chain issues. However, more recently, shoppers have pulled back from Britain’s high streets, amid concerns over the Omicron variant […]
Rankings Slapped By the Latest Google Update? Here’s What to Do Next
Rankings Slapped By the Latest Google Update? Here’s What to Do Next Google has a habit of releasing updates at the Christmas shopping time of year and not so long ago, it launched a string of spam updates at the same time, with a core update hot on its heels. Yet there are various reasons […]
Optimising Your Website For Online & In-Person Shoppers This Christmas
Optimising Your Website For Online & In-Person Shoppers This Christmas We’re clearly all hoping for a jollier Christmas after last year’s locked down and decidedly muted celebrations. However, with cases rising, the emergence of the Omicron variant and new restrictions imposed, a second festive lockdown, while seemingly unlikely, cannot be completely ruled out. Further announcements […]
How Not to Waste Your Google Ads Budget – Common Missteps PPC Audits Can Teach You
How Not to Waste Your Google Ads Budget – Common Missteps PPC Audits Can Teach You Are you squandering your Google Ads budget, perhaps without realising it? After all, some wastage may only be spotted once you’ve looked at and audited your PPC program. Not all issues are immediately obvious, or will benefit from ‘quick-fix’ […]
What’s the Difference Between Non-Branded & Branded Traffic?
What’s the Difference Between Non-Branded & Branded Traffic? Your search goals could include achieving particular conversion types, increasing traffic or generating brand awareness. Whatever your aims, you’ll still be focused on particular terms and keywords to drive the traffic you want. Interestingly, these days, good SEO tends to be more about topics and less about […]
Is Your Brand Black Friday-Ready as We Emerge from Covid?
Is Your Brand Black Friday-Ready as We Emerge from Covid? Last year, Black Friday fell just a few weeks after the start of the second UK national lockdown, announced on November 5. Clearly, this had numerous far-reaching impacts and the main one for retail was that shops were forced to remain closed on and in […]