Enjoy Our Musings From The World Of Digital Marketing
The Top 8 Google Ranking Factors
The Top 8 Google Ranking Factors When it comes to ranking factors for SEO, there are all sorts of rumours and theories flying around. So it can be hard to pick apart fact from fiction. According to Google’s Webmaster Trends Analyst John Mueller, the key factor is ‘awesomeness’ –hardly specific! With approaching two billion active […]
We’re Excited to Be Supporting Basingstoke Rugby Football Club with Pitch Side Advertising
We’re Excited to Be Supporting Basingstoke Rugby Football Club with Pitch Side Advertising We are happy to announce that as part of our corporate social responsibility drive, in addition to the pitch side advertising we recently announced at Basingstoke Town football club, we are extending our support to Basingstoke Rugby Football Club (RFC). The club […]
Google to Show Advertisers More Search-Term Data
Google to Show Advertisers More Search-Term Data Industry juggernaut Google is set to share a greater volume of search query data with advertisers, as it gets rid of search-term data which has become outdated. Here, we summarise what you need to know. The company says it is responding to advertisers’ calls for more information and […]
SEO in 2021. Changes & What They Mean
SEO in 2021 – Three Changes & What They Mean for You Content may famously be king, but it’s not enough on its own to put you ahead in Google’s Search Engine Results Pages (SERPs). Here, we look at what else you need to do to stay ahead. ‘Adapt or die’ may be a cliché, […]
brightonSEO – It’s Great To Be Back At Real-Life Events!
brightonSEO – It’s Great To Be Back At Real-Life Events! At Front Page Advantage, we’ve long been fans of brightonSEO, the regular chance for industry insiders to meet up and learn. We’re also big fans of in-person events. So it was a genuine pleasure to return this month to the Brighton Centre for our first […]
Is Bark.com worth the money?
Is Bark.com worth the money? Let’s start with how Bark.com works. In simple terms they sell leads for a variety of services to multiple businesses. Supposedly one lead is only sold to 5 businesses to follow up. But the devil is in the detail. These leads are acquired via the Bark.com website and the potential […]
From June 2022, You Won’t Be Able to Create Expanded Text Ads – Here’s What to Do Instead
From June 2022, You Won’t Be Able to Create Expanded Text Ads – Here’s What to Do Instead Next June may see a long way off, but it’s not too soon to start thinking about a major change that’s on its way from Google. From the 30th of that month, you’ll no longer be able […]
Why Doesn’t Googlebot Crawl Enough Pages on Every Website?
Why Doesn’t Googlebot Crawl Enough Pages on Every Website? If you’re wondering why search giant Google doesn’t always seem to crawl enough web pages, you’re not alone. Indeed, the industry juggernaut’s Search Advocate, John Mueller, was asked this very question in a Google Office Hours SEO hangout. Budgetary considerations Google’s crawler, Googlebot, goes from one […]
Father Shares Family’s Story to Help Raise Awareness of Childhood Cancer
Father Shares Family’s Story to Help Raise Awareness of Childhood Cancer A father from Basingstoke whose daughter is undergoing treatment for leukaemia is sharing his family’s story for Childhood Cancer Awareness Month (CCAM) this September. In October 2019, after she began to show signs of being unwell, Chris Pearson and Lucy Griffiths took their then […]