BrightonSEO – A grand SEO day out by the sea!
In a relatively short period of time, BrightonSEO has become one of Britain’s most respected and well-attended search conferences – tickets for all 3,500 delegates have been known to sell out within quarter of an hour.
Hands on, relevant, practical and detailed, BrightonSEO brings together industry insiders twice a year. It hosts some of the best speakers on search from across the world, and combines presentations with networking, roundtable sessions and more.
At Front Page Advantage, we’ve been attending this conference for a few years now. And Account Manager Dan Barrowclough was at the Brighton Centre earlier this month for the latest meeting. (It was the second time the event had been held at this huge seafront venue.)
Dan says: “I’ve been to BrightonSEO probably five times, and there’s always lots going on. I think there were nine stages this year! I go mainly to learn about the latest SEO trends, but also to meet like-minded professionals. This was easily the busiest I’ve seen the event.”
One key speaker was American local SEO specialist Greg Gifford, Director of Search and Social at software firm DealerOn, which provides websites and online marketing for new car dealers. He discussed advanced local SEO tips to help you ‘murder’ the competition.
Dan says: “Greg’s talks are always entertaining, and this one was no exception. It had lots of actionable tips that I can implement into my clients’ campaigns. He showed us a template for carrying out a quick local SEO audit for our clients. This offers a good way of displaying local SEO information to potential clients, and provides a checklist to make sure we’ve covered all bases.”
Greg also explained that third party review websites now have more weight than ever, so it’s important to spread reviews across Google, Facebook and other review websites. At the same time, he made suggestions for gaining links from local websites.
Adrian Phipps, an SEO and digital marketing professional with more than 19 years’ digital experience, was another key speaker, and he discussed how to rank within Google’s answer box.
Dan adds: “This is increasingly something we’re seeing on search result pages, and Adrian’s anecdotal talk explained the processes and techniques he used while getting content for his client Saga featured in the Google answer box. A very informative session.
“All in all a hugely useful and enjoyable day – made all the more so by being by the coast on a sunny day!”