Enjoy Our Musings From The World Of Digital Marketing

Why Technical SEO Matters – Optimisation Tips for your Campaign Unless you perfect the various components of technical SEO, you’re likely to struggle to enjoy high rankings with the major search engines. So it’s vital that you take the time to optimise these aspects for your website. But the good news is that it’s something […]

Why the Content in Blogs Matter – How to Optimise for SEO If you’ve made it a resolution to revisit and improve the blogs on your website for 2024, you could be on to a good thing. In fact, the first blog ever, credited to US student Justin Hall, was written exactly 30 years ago […]

How long does SEO take? This is a question our clients often ask us. How long before we see some tangible results and benefits from our SEO efforts? So we’ll try to address this issue here. Clearly, while we understand the desire for a definite response, there really isn’t a one-size-fits-all answer to this question, […]

Utilising your businesses Google My Business (Google Business Profile) In 2021, Google announced a name change for its local listings platform, with Google My Business (GMB) now called Google Business Profile (GBP). This straightforward, user-friendly tool can be highly effective as a long-lasting part of SEO and digital marketing, not least in terms of bringing […]

SEO Tips & New Years Resolutions We hope you’ve returned to your desks this New Year feeling relaxed and energised after a refreshing break. This month, you may well have resolved to stop smoking, lose weight, or join a gym. But it’s also a suitable time to make some New Year’s resolutions at work, and, […]

Is your website Christmas-ready? Key SEO tips this festive season Whether you’re a Christmas Grinch or truly believe it’s the most magical time of the year, if you sell goods that make great gifts, Christmas is a vital trading period. In fact, never mind magical, apart from anything else it’s likely to be your busiest […]

How to use free tools to source low-competition keywords Search marketing always throws up fresh opportunities to identify and target keywords across many varied levels of difficulty, intent and competition. But you may not be aware that lower-competition terms often have a key role to play in marketing campaigns and SEO. Make the most of […]

I’m a local business – how do I get more customer reviews? Positive customer reviews allow your business to be ranked more highly by the major search engines and is a great form of local SEO. They also boost the trust people have in your brand, whether they already use your services or buy your […]

How can ChatGPT benefit my SEO and Digital Marketing efforts? You will almost certainly have heard of ChatGPT, the Artificial Intelligence (AI) chatbot that uses natural language processing to create human-like, conversational dialogue. OpenAI developed it before launching it in late November last year. This revolutionary game-changer is already being used in myriad ways, including […]