A new tool called “Don’t be Evil”, created by engineers at Facebook, Twitter and MySpace and other social media networks, has shown that Google has plenty of public data which would allow parts of its new Search Plus Your World feature to include both these social sites.
The tool works in your browser to change three elements of Search Plus Your World which at the moment only display Google Plus information. These include Google + Sitelinks, People and Pages results, and Google + suggestions in Autocomplete.
The Focus on the User website was set up by SEO experts from the aforementioned social media companies, who felt that the world’s biggest search engine has not focused on what is best for users with Search Plus Your World.
To install the tool, got to Focus on the User, find the “Try a more relevant Google” button, which you can click to make a new window appear, in which you will see the “don’t be evil” button. Click on it and hold it, before dragging it to the bookmarks bar in your browser. You’ll be able to see it on your bookmarks bar once it’s installed.
And the “Don’t Be Evil” name comes from the search giant’s own, self-proclaimed philosophy of stressing it wanted to focus on the user experience rather than what was best for itself. Those behind the new site feel that the corporation hasn’t done this as much as they could have done.
As one commentator put it: “Bette than all the debates which have happened so far around Search Plus Your World, this tool shows what Google could have to done to serve searchers better, had it really wanted to.”
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