Enjoy Our Musings From The World Of Digital Marketing
How Can Social Media Help My SEO?
How Can Social Media Help My SEO? Social media can boost your business in a number of ways, yet one you may not perhaps have considered is the benefit of using it in conjunction with Search Engine Optimisation (SEO). It is always worth thinking about social platforms in conjunction with the rest of your […]
The Most Common SEM Errors & How To Avoid Them
The Most Common SEM Errors & How to Avoid Them Mistakes with Search Engine Marketing (SEM) can be disastrous and disastrously expensive. Here, we take a look at the errors which can make or break a campaign and, more importantly, what you can do to give them a swerve. The good news is that most […]
Why Are My Facebook Ads Not Converting & What Can I Do About It?
Why Are My Facebook Ads Not Converting & What Can I Do About It? Few social media tools outstrip Facebook advertising – especially when it comes to audience research and brand promotion – but if you’re finding your advertising campaign on the platform isn’t generating enough conversions, you’re not alone. Facebook ads, used alongside PPC […]
Optimising for Google Featured Snippets Our Simple Guide
Optimising for Google Featured Snippets. Our Simple Guide If you haven’t previously heard of Google Featured Snippets (FS), make it your business to learn more. These are the expanded descriptive search results which appear as a prominently displayed special box near the top of the search engine results pages (SERPs). Do the optimisation correctly for […]
8 Facebook Remarketing Strategies to Try Out
8 Facebook Remarketing Strategies to Try Out During the first quarter of this year, Facebook had some 2.85 billion active users, making it the world’s largest social network. The platform provides numerous ways of reaching out to many potential customers relatively cheaply and one of the most effective of these is through the versatile tool […]
We Are Delighted to Announce Our Support of Basingstoke Town Football Club with Pitch Side Advertising
We Are Delighted to Announce Our Support of Basingstoke Town Football Club with Pitch Side Advertising We know that even a small gesture can go a long way and so as a local business we wanted to show our support for our local football team – Basingstoke Town Football Club. The club and its supporters […]
I Am Revamping My Website – Could It Have A Negative Impact on Search Rankings?
I Am Revamping My Website – Could It Have A Negative Impact on Search Rankings? If you’re revamping your brand’s website – or even just considering it – some changes (although not all) may have significant implications for the way the major search engines rank you. John Mueller, Senior Webmaster Trends Analyst at Google, discussed […]
Why Is My Website Ranking for Unusual Keywords?
Why Is My Website Ranking for Unusual Keywords? If you’re wondering why seemingly irrelevant keywords are showing up in your site’s Google Search Console report, the industry giant’s John Mueller, its Webmaster Trends Analyst, recently offered an explanation. It followed a thread on social media platform Reddit posted by someone whose site had clicks via […]
Google Ads To Update Financial Product & Services Policy This August
Google Ads To Update Financial Product & Services Policy This August This August, search giant Google is updating its policy concerning financial products and services. This will bring in fresh verification requirements for financial services advertisers who target the UK. The policy update is expected to be published on August 30, with enforcement kicking in […]