Google Advertising 101 – Today’s Presentation
Thank you to everyone who attended this mornings presentation and took part in the after show conversation.
Google Advertising 101 – Understanding the Fundamentals
In this presentation we will work you through the basics, this is a guide for the novice to gain a sound understanding Google Advertising and for the experienced to catch up with the Panda and Pigeon updates added to the search algorithm in 2014. Last year Google underwent a real shake up to enable better search results by kicking out the Spammers and getting the platform ready for mobile search. Learn the Campaign approach to Google Advertising and understand how each of the core elements contributes to your success. If you’ve had trouble with AdWords before and feel frustrated with your lack of progress then this is the presentation for you. Join us as we talk through how best to achieve success with AdWords.