Google Advertising for Marketing Managers

Pay Per Click (PPC) & Organic Search

Date: 9th December 2014

Location: Basingstoke, Hampshire, RG21 4EB

Discover how Pay Per Click (PPC) and Organic Search (SEO) can help you get the most from Search Marketing, as your local Google Partner we invest in helping our local community leverage the Google Advertising platform for effective Marketing.

Event Details

Search Marketing is a crucial element of Marketing Strategy within the Marketing Mix and as your local Google Partner we are here to help develop your understanding of how Google has the technology to fulfil your desire to connect with your customers online.

The Google Search Network is unique in its ability to connect customers actively seeking products and services with advertisers keen to become their service provider.

The Google Display Network is unique in its ability to passively connect businesses with customers who fall within your defined profile that are reading relevant webpages. Re-Marketing targets lost customers allowing you to focus on people who’ve abandoned shopping carts or nearly booked with you.

Event Outline
In this 1.5 hour session we will cover everything you need to know as a Marketing Mnager. We will talk through both Pay Per Click, PPC and Organic search focusing on how you can connect with your customers.

Who should attend

This presentation will help Marketing Managers keen to get off to a flying start in 2015 by providing a full overview of how Search Marketing fits into the over all stratergy covering both passive and active marketing stratergies to help you win more business.