Mobile Responsive Websites are the future of on-line marketing?

  • More than 31% of all people access the internet on a mobile device
  • Approximately 29% of all UK local searches were done from mobile devices in 2012
  • More than 50% of emails are now opened on mobile devices
  • 9 out of 10 people in the UK own a mobile phone and 1 in 7 households are mobile only as the penetration of household landlines show continued decline.
  • In the last two months 33 new mobile devices have been launched

Less than 10% of UK companies have a mobile friendly web presence and site… this will change!

Mobile usage for search and emails is through the roof!

In the last two months 33 new mobile devices have been launched and smart phone subscriptions increased by 55% in 2012, this creates one major question. Can ALL of the many different mobile device users access your website? The key marketing answer here is ‘give people what they want’ which is mobile access. Providing users with good mobile access is business critical for on-line order, enquiry levels and social sharing but also for Google’s view of user stats which impacts your search engine positions.

How does it work – Preparing your website for all mobile visitors?

A mobile responsive website means that you don’t have different mobile, tablet, and PC versions of your site: the site resolves to whatever size screen it’s being displayed on. Irrespective of what device a visitor is using to access your site, they’ll see all of your content (no more partial sites, finger pinching and manual resizing) and they’ll see it all in readable way.

To see the difference visit and view this on your ipad , iphone and pc and /or visit our mobile responsive blog at

What does Google say?

Google recommends ‘responsive design’ and wants to see you lower your bounce rate and increase user engagement. In mobile responsive website testing results have shown site traffic, page views and conversion rates increase dramatically giving big G exactly what they want and more importantly improving your ROI.

For more information on improving your online performance and conversions – click here.

Google has also provided a website to help business ‘get mobile’ this also contains a useful tool for testing your site and seeing what it looks like on different devices and screen sizes.

Point to note: Google has two bots now, one for mobile sites and one for standard desktop sites.

Last year (August 2012) Google was spotted using a ‘smart phone’ icon next to sites search results indicating that the site had content for smart phones.. tells you all you need to know really.

Googles Recommendations

Why mobile responsive sites are the new kings:
  • No need to manage two separate sites… a mobile and standard site.
  • Links to your sites are not split between two mobile and standard sites.
  • Redirects to separate mobile sites use agents… better to go direct with a responsive site.
  • Using an ‘App’ for all new visitors is not a smart move… responsive means you don’t have to.
  • Lower bounce rates, increased user engagement times and conversions are higher.