Your SEO Questions - Answered!
SEO has always been one of Front Page Advantage’s core service offerings to clients of all industries and sizes across the UK.
We have been providing successful SEO campaigns on a local, national and global scale for over 10 years. We know that a lot of people have similar questions and concerns about SEO and we’ve answered some of the more common ones below!
What is SEO?
SEO stands for search engine optimisation. It’s the ongoing process of increasing your website’s visibility in the organic search results. Increasing your visibility for relevant search terms then leads to increased, relevant traffic and an increase in sales or leads.
How Can SEO Help My Business?
How SEO can help your business really depends on what it is that you’re trying to achieve! Before starting any SEO campaign we sit down with our clients and flesh out what their aims and objectives are, set some KPI’s to measure success and finally, work out exactly what they are trying to achieve.
For example, if brand awareness is your aim SEO can help by boosting your visibility online. If your aim is increased sale, SEO can help by ensuring your products are appearing when people are looking to buy!
My web developer does my SEO, why do I need a digital agency?
Often SEO is a service that is included as an extra by web developers when they’re building a website. While they often take care of the basics, this is rarely enough for your website to be successful in a competitive landscape.
As search marketing specialists, we spend all of our time focussing SEO campaigns. This is advantageous because
- Keep up to date with the latest updates and algorithm changes
- Have access to expensive, specialist tools that are not feasible for companies that don’t specialise in SEO
- Have a deeper knowledge of on-page, off-page and technical SEO factors
This is beneficial to you as it means a more successful SEO campaign.
With 99% of our clients, we also work with your web developer! This means that all of our recommendations and suggestions can be implemented in a timely fashion to ensure you keep ahead of the competition.
How do I know my SEO campaign is working?
See above! Again, this really depends on what you’re trying to achieve.
All Front Page Advantage clients receive regular reports so you’re never left in the dark when it comes to campaign progress. Your account manager is only ever a phone call away and will be happy to discuss any aspect of your campaign with you.
Do I need a new website?
Probably not, no!
95% of the time we can work with your existing website and optimise it to help you achieve your goals. At the beginning of every campaign we undertake a thorough technical audit to make sure there is nothing fundamentally prevent a successful SEO campaign.
We’re always up front about this though and will never string you along. If we feel you’d benefit from a new website more than an SEO campaign, we’ll tell you just that.
Can you guarantee results?
No SEO or digital marketer worth their salt will ever guarantee you results. I’m sure you’ve all received emails from people promising you #1 rankings in Google but the truth is it’s best to steer clear of these people! Nothing is guaranteed in SEO.
However, we are confident in bringing you results. We have over 20 years collective experience in SEO and our work has been successful for countless websites in many different industries.
If you’d be keen to find out how we could help bring your SEO vision to life, give us a call on 01256 517473 or fill in our contact form below.