1. Technical SEO
Technical SEO is the foundation of online visibility. It involves optimising your website’s backend to help search engines understand how relevant each page is. The better your content matches search intent, the more likely it is to appear in results—both on Google and across AI platforms like ChatGPT.
It also includes improving on-page elements such as headings, metadata, and content structure, while ensuring each page has high-quality, keyword-focused content. This helps both search engines and AI tools interpret and surface your pages effectively.
The process begins with keyword research to understand what your audience is searching for. We also consider how these queries appear in AI-driven search, so your content can be featured in conversational responses.
All packages include Technical SEO, as it’s the core of any strategy. The more time invested, the more pages we can optimise—helping you grow visibility faster across search engines and AI platforms.
2. New Content
Search engines and AI platforms prioritise fresh, relevant content, so a good baseline is publishing at least one new piece each month. This could be a new service or product page, updates to existing pages, or blog posts. Regular updates also signal that your website is active and authoritative,
Content should focus on your target keywords or high-demand topics that attract potential customers. It’s also important to consider how this content may appear in AI-driven platforms, helping your brand show up in conversational search results.
All content must be unique to your website. Duplicate content can harm your rankings and limit your visibility, both in search engines and AI-generated responses.
Our packages include content creation, with the amount of new content tailored to your package. We handle everything from topic research and keyword planning to writing and optimisation, ensuring each piece aligns with search engine requirements and AI visibility.
3. Inbound Links
If your website has a link from another website, which Google sees as credible, your site will intern be seen as more credible. This is called link building. The goal is to get good quality links from websites in your country that have lots of relevant content which Google sees as valuable.
As an extreme example, if you had two identical sites but the only difference is that one had a link from the BBC website, then this website would appear higher in the search results. Authoritative links are seen as strong signals of trust and credibility.
We prefer the practice of quality versus quantity, in our experience buying 1,000s of low value links has a negative impact on your inbound link profile. We build long term link building strategies to grow your credibility.
All our packages include link building, with higher-tier plans covering more. We also offer bespoke link building to secure high-quality, authoritative backlinks that boost your site’s authority, rankings, and referral traffic.