This month in social media

This month in social media

Helping you stay a step ahead and quickly – understand recent social media developments in this 2 minute update.

  • LinkedIn enables users to link Slideshare to their profiles to enhance their bio
  • Pinterest introduced a new ‘follow’ button to allow users to follow without leaving your website.
  • Create and watch YouTube videos in bite size chunks using the new Stepup.io app
  • Facebook rolls out new features to further customise your audience and also rolls out new column ads.
  • Vine introduces loop counts – helps to quickly analyse how a Vine post has performed.
  • Since 18th June 2014 you can now share and view animated GIFs on Twitter including mobile devices, aids the use of visual content in online posts.

How useful are these in terms of marketing your business online?

LinkedIn

You can now link Slideshare with LinkedIn How? – Log into Slideshare, go to ‘My Uploads’ to select previously published slides, if your accounts are not connected you will be prompted to connect to LinkedIn.

How useful? – Adding your presentations to your LinkedIn profile enables you to enrich your content, add instant visuals and showcase projects, ideas and new content.  Quick and easy if you have existing Slideshare content.

Pinterest

The new style follow button pops up a small dialog with a preview of your Pinterest’s latest pins.  Users can then follow your account to receive pins into their newsfeed.  How? – If you already have an existing Pin it button the change-over will be automatic.  Click for more info.

How useful? – Excellent in terms of businesses with a high level of visual content and best function is the new style button allows users to remain on your website rather than be distracted onto Pinterest.

YouTube

Worth a mention is a new app just launched called StepUp.io, this allows you to mix multiple videos using the #hashtag, loop best parts and share just short sections.

How useful? – Use to refresh existing video content to bite size snapshots, combine videos to create new material around a theme.  Bonus: It’s in line with this year’s trending strategy of image led content.

Facebook

Two new features have been rolled out by Facebook this month, both helping businesses capitalise on advertisement spend.

  • Updates to customised audiences from your website

New features in Ads Manager will allow organisations to select target groups/categories of users from their website i.e. those who visited but did not complete a sale, those who visit specific web pages, people who haven’t visited in a certain period of time etc. How? – Simply new options in drop down menus in Ads Manager.

How useful? – Allows for more clearly defined targeting of specific groups.  Can utilise website analytics and target those users with certain actions to help drive conversions.

  • Multi product Ads

Now businesses can market up to 3 products in one single ad. each product has its own image, listing and click through.

How useful? – Only really useful if product selling, allows you to take up more newsfeed space and increase visuals for the cost of one ad.

Google

One that surprised us:

In an unexpected move, Google are dropping Authorship photos from search engine results pages.  Previously displayed in 22% of all searches.  Now being rolled out globally with a plan to only show the authors name and not photo or G+ circle count.  Why? – John Mueller of G+ said they were cleaning up the visual design of search results and creating an improved look for mobile devices.  In line with news we have mentioned before, Google are steering towards a design which prioritises how results look on mobile devices as the use of these continues to soar.  However, with visual content on the increase it’s a step we were not expecting.  Apparently, 890 updates to google search results were made in 2013 alone.  John Mueller outlines – mobile users want things simple and clear.

How useful? – Bear in mind how your pages resolve to mobile devices when designing website content.  “Authorship is here to stay” quotes Google – so you can still gain authorship for blogs and articles with an email verification to Google or by linking your content to your Google+ profile.

Instagram

Mentioned in our Instagram blog, the app is slowly introducing advertising into the UK market.  Just to update on this, their Ads feature for the UK is still not fully rolled out.  Instagram’s CEO Kevin Systrom says he holds full control over the visual ads before they appear.  He personally checks them quoting “I’m looking at every ad” clearly this is not something that is sustainable and perhaps just during the initial roll out.  We will keep you posted of Instagram ad updates as the months roll on.

How useful? – One to watch for future advertising opportunities.

Google+

Just this week Google+ have announced they have dropped all restrictions around user name for the platform, therefore users can now use any name for their profile.  Full update in their recent blog post. Clearly this has made a lot of users, especially businesses, jump for joy.  How? – Once on G+, click on your username to amend.

How useful? – Looking into this, it is worth mentioning that if you change your user name for G+ it will change on other Google products too such as YouTube and Gmail.