Why Choosing a Google Partner To Manage Your AdWords Campaign is Beneficial to Your Business
Are you getting the results from your AdWords campaign that you were hoping for? If not, have you considered getting help from a Google Partner? And most importantly: Why a Google Partner?
Although understanding your Google AdWords is relatively simple (for those who are unsure, it puts your site right at the top of your intended Google search list and provides you stats on how many clicks you are receiving in Google Analytics), you may not get the results you were hoping for. It can be a bit of a worry, especially with how competitive search rankings have become. What is PPC?
Not to worry though, that is where Google Partners (like us) are here to help!
First let me explain the process of becoming a Google Partner, as there are three main steps which all account managers must pass such as:
- Manage a high spend over a 90 day period.
- Maintain Google Best Practices.
- Training employees to pass two Google AdWords exams.
Manage a High Spend
This is to make sure the accounts that Google Partners manage have a healthy amount of activity (Google is basically making sure our business is worthy of their partnership, which of course we are!)
Google Best Practices
SEO (Search Engine Optimisation) is continually changing therefore following Google Best Practices provides Google Partners with the best knowledge out there, keeping them up-to-date on Search Engine Marketing so that Partners get the most out of your AdWords – so you can run your business and not worry about the ins and outs of your PPC (Pay-Per-Click) campaign.
Google AdWords Exams
These exams are designed to test employee’s advanced and basic knowledge of online advertising. The first exam must be in AdWords Fundamentals and the other exam can be chosen between:
- Display Advertising
- Mobile Advertising
- Video Advertising
- Shopping Advertising
- Search Advertising
To get an idea of our qualifications at Front Page Advantage, our employees are certified in Digital, Shopping and Search advertising, to suit a variety of clients and their individual needs.
So once these are met the individual can become AdWords Certified and will count towards the company qualification of being a Google Partner. They are also eligible to display the Google Partners badge which shows that Google trusts the company and they follow the Google Best Practices when it comes to running an AdWords campaign. In other words, it’s like having your own Google guru examining and managing your AdWords results while you can continue to run your business. Pretty cool, huh?
We are forever building our marketing techniques with the help of Google to we help grow your business online!
Interested in finding a Google Partner to help with your AdWords? Why not check our PPC Packages and keep a look out for the badge:
There are over 30,000 UK Google Partners and this number is growing! For businesses looking for a Google Partner, a directory is provided which consists of all Partners but don’t forget to check Front Page Advantage’s profile too!