Choosing an SEO agency to work with can be a minefield!
If you want some honest trustworthy advice on whether SEO or PPC is the right place for your marketing budget, or how much to spend, then lets have a chat.
Front Page Advantage has been helping SMEs get the best return from their marketing budget since 2006. We’re a family owned business based in Basingstoke, Hampshire. Typically the first person you speak to will be either Chris or Lucy, our business owners, so you can get a great insight in what our values are and the long term partnerships we strive for.
Why Work With Us?
Front Page Advantage is an award-winning Hampshire based search engine marketing agency which has an enviable track record of successfully improving its clients’ Search Engine Optimisation (SEO) and Pay Per Click (PPC), Google Ads results. We have helped firms throughout the UK, US, and Europe improve their ROIs through our menu of competitive bundles. You can rest assured that you will receive fantastic results supported by a dedicated account manager. You will not be expected to commit to a lengthy contract as we believe our service and the increased profile of your website in search engine results will be a sufficient incentive to stay with us.
We also offer a number of other digital marketing services including, Email Marketing and Social Media plans.


As a family owned business our focus is on delivering a tangible return on investment for our customers so it can be easily seen that we are justifying our fee and helping customers grow their businesses.
We’ve been doing this a long time and know that each client is different in terms of communication levels so although we have standard packages we tailor our approach for those that just want to see outcomes, as well as those that want to be educated on the process to maybe take in house at some point.
The packages on our website are really a guide for what is available but many clients have bespoke packages to meet their specific content, technical SEO, training, reporting, link building etc requirements so get in contact to see whether we can craft something specific for you.
It can be a minefield choosing an SEO agency so if you want an honest opinion on what is possible from a UK based team then please get in touch. We will be more expensive than those agencies that outsource work overseas but cheaper than those with big expensive London offices so hopefully that sets our stall.
If you’d like a chat to see how we can help your business, get in touch.
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Our Philosophy
We strive to become our clients’ trusted advisers with regards to all things search. We need our clients to see and enjoy a return on their investment with us and our team is 100% committed to adding value to all that we do.
Our Approach
Every business is different and it is imperative that any relationship starts with a clear understanding of expectations. Our approach is to ensure that we have a crystal clear understanding of our clients’ objectives for any search campaign whether AdWords or SEO.
Meet Our Team
With over 30 years of accumulated experience working with clients on Search Marketing Campaigns.

Lucy Griffiths –
Managing Director
Lucy has worked in online digital marketing since 2002 with an in-depth knowledge of search engine marketing. In 2011 Lucy set up ‘Simply Search’ developing a range of services for small and medium sized businesses looking to use the internet to drive new sales. In 2014 Simply Search merged with Front Page Advantage and the focus remains on delivering tangible results, with the client goals and KPI’s at the centre of all campaigns.
- Marathon runner
- Enjoys playing Padel
- Has a dog called Pebbles
Chris Pearson –
Director
Chris has an ethos of wanting to help business owners get the most for their marketing investment, whether that means using Front Page Advantage for SEO/PPC or referring business owners to suitable providers dealing with other marketing channels.
- Father of 2
- Lived in South Africa and the Netherlands
- Ex Multinational Corporate Director
- Big Bang Theory enthusiast
- Working hard to lower his golf handicap


Dan Barrowclough –
Account Director
Dan has been working within the digital world since graduating from Southampton University in 2012 with a degree in Marketing Management. Dan has a background in SEO and his role involves executing and reporting on SEO and PPC campaigns.
Likes: Arsenal, Steak (rare) and Music
Dislikes: Beetroot, Steak (well done) and Michael Owen’s football commentary
- Music fan
- Likes watching Peep show
- Arsenal aficionado
Ian Cowlard –
SEO and PPC Account Manager
Ian spent over twenty-five years in various sales, sales management and marketing roles within both the print and retail network planning industries. He joined the Front Page Advantage team in 2010 as Client Services Manager and holds an Individual Qualification for Adwords Search Marketing in the Google Certified Partner Programme.
Likes: Golf, Reading FC, Ukuleles
Dislikes: TV soap operas
- Plays the ukulele
- Reading FC fanatic
- Any time is “tee” time


Lauren Payas –
Senior PPC Account Manager
Lauren joined the Front Page Advantage team on a digital marketing apprenticeship, achieving a distinction. Lauren is now a senior account manager, responsible for both SEO and PPC campaigns and the management of her team.
Likes: Going to gigs, reading and anything related to the 80s
Dislikes: Modern music
- Vinyl collector
- Crazy cat lady
- 80s Lover
Charlotte Fletcher –
Senior SEO Account Manager
Charlotte studied at Bournemouth University, graduating with a BA Hons in Advertising. In this time she completed a placement year with us at Front Page Advantage. Charlotte has focused on SEO and now works with a wide range of clients, while managing her own team of account managers.
Likes: Skiing, travelling the world and going to the gym.
Dislikes: Early mornings


Michael Lemmer –
Senior PPC Account Manager
Michael graduated from the University of Winchester after studying a degree in Media, Communication and Advertising. Michael works with us as a SEO and PPC Account Manager.
Likes: Going to the gym, spending time with friends, Taylor Swift
Dislikes: Cold Weather
Giorgio Di-lullo –
SEO and PPC Account Manager
Giorgio graduated from UCFB Wembley with a degree in Football Business and Marketing. Giorgio is half Italian with family predominantly from Caserta, near Naples. Within the Front Page Advantage team, Giorgio is responsible for the day to the day management of both SEO and PPC campaigns.
Likes: Golf and football
Dislikes: Knee injuries, Inter Milan and coffee
- Obsessed with AC Milan (best team in Milan)
- Love going to the races (especially Ascot)


James Parmenter –
SEO and PPC Account Manager
James graduated from Cardiff University with a degree in Business Management with Marketing. James is currently working as a Graduate SEO and PPC Account Manager.
Likes: Football, Travelling and Indian Food
Dislikes: Mushrooms and Getting up early
Millie Trist –
SEO and PPC Account Manager
Millie graduated from Southampton University with a degree in Philosophy. Millie is currently working as a graduate SEO and PPC account manager.
Likes: All sports especially swimming, travelling to new places, Traitors & Black mirror TV shows
Dislikes: Prawns and the rain!


Hannah Wheatley –
PPC Account Manager
Hannah graduated from Bournemouth University with a degree in Communication & Media. Hannah started working with us in her second year summer, where she started as a marketing intern. Now she has returned as a graduate PPC account manager.
Likes: The Gym, holidays, festivals/concerts, Indian takeaway and tanning in the garden whilst reading her kindle!
Juliet England –
Copywriter
Juliet is a qualified journalist who has also worked as a corporate copywriter and charity press officer, with a total of just over 20 years’ experience writing for everyone from Woman magazine to the Guardian. Juliet researches and writes relevant, targeted content for our clients.
Likes: Having time to read
Dislikes: Slugs and rodents
- Worked with Woman mag & the Guardian
- Creative writing
- Book worm
- “Can’t weight to go to the gym”
