See What SEO Reporting Insight You Can Expect From Us.
Investment in SEO needs to show the benefits in enquiries or sales so see some of the reports we use to highlight this.
SEO will generate you Google traffic but which sources generate the most business?
This slide shows not just the amount of traffic but where it is coming from and more importantly where are the enquiries/sales coming from….
We tailor our reporting to meet with your business goals but even if you are only an SEO customer we like to share all of your sources of traffic from email marketing, social media, paid advertising, referral from other websites, direct traffic, map traffic and of course your Google Organic traffic. Often we see clients spending hours and hours on social media with a goal of generating business but when they see this report and minimal enquiries coming they question if the effort is better spent elsewhere.
The examples you see on this page are the details behind the high level summary we send to our client. Some clients are happy with a one page SEO report and others want as much detail as possible. We cater for both but always try and show the areas that are working and where improvements are needed, even if its not a source that we are working on.
Each month we are available to talk through these reports to help our clients understand the performance of their website as a lead generating tool and specifically to see the returns they are getting for the investment being made.
Once you’ve got people to your website from Google we want to understand more.
What did they search for in Google before arriving at your site, how long do they stay on your website for, is this SEO traffic growing and what device did they use….
By understanding everything on this report we can learn the terms that generate the most valuable traffic for you and conversely the areas that need to be worked on. This report is great for showing the terms you are appearing high in Google for versus the people clicking through. If you are ranked number 1 for a term but only 5% of people click through and 95% of people leave that one page, then getting the Google ranking in not enough.
With the insight given by this report on people arriving at your site, it not only provides a basis to carry on your SEO improvements but also great insight for potentially running a Google Ads Pay Per Click campaign. It shows us which devices, keyword terms and times of day work best to drive enquiries/sales.
We are not trying to confuse our clients with these reports and everyone is different in terms of the desire to understand SEO and website performance, we cater for all needs. Ultimately our goal is to be open on what is, or isn’t, being achieved.
Which pages on your website are the money makers?
We need to know which of your pages pull in the most traffic, to capitalise and replicate this success on other pages…..
This reports shows us the traffic trends for each page and highlights those with high bounce rates (the pages people leave your website on) that may need to be worked on to ensure people stay on your website.
We also focus on not just the amount of users arriving to your website but how many of those are new. If your existing customers are 100% of your monthly traffic then this report highlights that you aren’t reaching new audiences and limiting your opportunities to gain new customers.
It also shows on average how many pages are being looked at, and the goal is nearly always to expand the amount of pages people visit once they land on your website.
Armed with a good understanding of the performance of your website we empower our clients to make better decisions on where to invest their marketing budgets including whether to increase their SEO investment.
As your marketing campaigns change over time it’s important to learn which work the best to learn from their success and calculate the ROI.
Again, this slide isn’t specifically SEO focused but we try to be as helpful as possible in understanding all of your marketing investment impacts on website enquiries/sales….
For SEO clients our goal is to see increases in enquiries each month and our secondary goal is increases in users. This report is especially useful so see the enquiries generated by email marketing, versus SEO, versus Google Ads, versus social media etc.
As a business owner or marketing manager you’ll know the effort in the background to drive the enquiries from each source. This helps you in making decisions on where to invest your marketing budget in the future based on successes, or failures, from the past.
If your business operates in a highly competitive sector with big brands then it could be a Pay Per Click Google Ad campaign is more likely to generate you business than an SEO campaign. Being an SEO and PPC Agency our team are all qualified to advise on your best options.
Ranking for a term in Google that no one searches for isn’t valuable (don’t get caught out by marketing agency slogans promising position 1 in Google) so we ensure the terms being ranked in Google are driving real traffic improvements.
We build up a picture of the Google ranking trends and this chart is a great summary of whether traffic is being increased from your SEO investment.
Its never a straight line with Google rankings, especially with the regular Google algorithm changes and your competitors also investing in SEO. This type of analysis will show whether your SEO work is delivering you traffic and ranking improvements. We are open with all the work we do and highlight exactly how the Google rankings perform, making it easier for clients to see the value we bring. If your agency isn’t showing you this, then ask yourself why not?
If you’ve never had an SEO agency work on your website or your current SEO agency isn’t giving you insight on the outcomes of their work, then why not request one of our free SEO Video Healthchecks.
Nothing worse when the boss searches for your business in Google and you nervously wait for the outcome.
Our tools show which terms you are ranking for in Google and how many people search for these each month. Then from an aspirational perspective, we show where you rank for the most popular search terms in Google for your sector…
Sharing this level of information makes it clear what the SEO goals are and by tracking the performance over time for each keyword you can measure the success of what we are doing.
The goal of these reports is to help our clients understand the key drivers behind the enquiries coming from the website and creating a mutual level of understanding to make improvements going forward. All of these charts support our main summary report which gives you a one page summary of progress. This enables clients to dive into detail when, and if, they need to.
- SEO Strategy
- Keyword Research
- Technical SEO Optimisation
- On Page SEO Optimisation
- Google My Business Optimisation
- Competitor Analysis
- Link Profiling
- Conversion Tracking
- Monthly Report
- 1 Written Content or Link per Month
- 1 Call Per Month
- Dedicated Account Manager
- 4 Hours Per Month
- SEO Strategy
- Keyword Research
- Technical SEO Optimisation
- On Page SEO Optimisation
- Google My Business Optimisation
- Competitor Analysis
- Link Profiling
- 1x Medium Quality External Link
- Conversion Tracking
- 2 Written Content pieces per Month
- Automated Monthly Report
- Bespoke Monthly Report
- 1 Call Per Month
- Dedicated Account Manager
- 7 Hours Per Month
- SEO Strategy
- Keyword Research
- Technical SEO Optimisation
- On Page SEO Optimisation
- Google My Business Optimisation
- Competitor Analysis
- Link Profiling
- 1x Medium Quality External Link
- 1x High Quality External Link
- Conversion Tracking
- 4 Written Content pieces per Month
- Content Strategy
- Bespoke Monthly Report
- Reporting As Required
- Calls As Required
- Dedicated Account Director
- 14 Hours Per Month
- SEO Strategy
- Keyword Research
- Technical SEO Optimisation
- On Page SEO Optimisation
- Google My Business Optimisation
- Competitor Analysis
- Link Profiling
- Link Building Strategy
- Conversion Tracking
- 4 Blog Posts Per Month
- Content Strategy
- User Experience Analysis
- Bespoke Monthly Report
- Reporting As Required
- Calls/Meetings As Required
- Dedicated Account Director
- Training/Mgt of Inhouse Websites
- Board Presentations
- Can Cover Multiple Websites
- 4 Days Per Month
*plus vat