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Choosing an SEO agency to work with can be a minefield!

If you want some honest trustworthy advice on whether SEO or PPC is the right place for your marketing budget, or how much to spend, then lets have a chat.

Front Page Advantage has been helping SMEs get the best return from their marketing budget since 2006. We’re a family owned business based in Basingstoke, Hampshire. Typically the first person you speak to will be either Chris or Lucy, our business owners, so you can get a great insight in what our values are and the long term partnerships we strive for.

Why Work With Us?

Front Page Advantage is an award-winning Hampshire based search engine marketing agency which has an enviable track record of successfully improving its client’s Search Engine Optimisation (SEO) and Pay Per Click (PPC), Google Ads results. We have helped firms throughout the UK, US, and Europe improve their ROIs through our menu of competitive bundles. You can rest assured that you will receive fantastic results supported by a dedicated account manager. You will not be expected to commit to a lengthy contract as we believe our service and the increased profile of your website in search engine results will be a sufficient incentive to stay with us.

SEO Agency Team

As a family owned business our focus is on delivering a tangible return on investment for our customers so it can be easily seen that we are justifying our fee and helping customers grow their businesses.

We’ve been doing this a long time and know that each client is different in terms of communication levels so although we have standard packages we tailor our approach for those that just want to see outcomes, as well as those that want to be educated on the process to maybe take in house at some point.

The packages on our website are really a guide for what is available but many clients have bespoke packages to meet their specific content, technical SEO, training, reporting, link building etc requirements so get in contact to see whether we can craft something specific for you.

It can be a minefield choosing an SEO agency so if you want an honest opinion on what is possible from a UK based team then please get in touch. We will be more expensive than those agencies that outsource work overseas but cheaper than those with big expensive London offices so hopefully that sets our stall.

If you’d like a chat to see how we can help your business, get in touch.

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Our Philosophy

We strive to become our clients’ trusted advisers with regards to all things search. We need our clients to see and enjoy a return on their investment with us and our team is 100% committed to adding value to all that we do.

Our Approach

Every business is different and it is imperative that any relationship starts with a clear understanding of expectations. Our approach is to ensure that we have a crystal clear understanding of our clients’ objectives for any search campaign whether AdWords or SEO.

Meet Our Team

With over 30 years of accumulated experience working with clients on Search Marketing Campaigns.

Lucy Griffiths

Lucy Griffiths –
Managing Director

Lucy has worked in online digital marketing since 2002 with an in-depth knowledge of search engine marketing. In 2011 Lucy set up ‘Simply Search’ developing a range of services for small and medium sized businesses looking to use the internet to drive new sales. In 2014 Simply Search merged with Front Page Advantage and the focus remains on delivering tangible results, with the client goals and KPI’s at the centre of all campaigns. 

  • Buggy running mum
  • Parkrun addict
  • Has a dog called Pebbles

Chris Pearson –

Chris has an ethos of wanting to help business owners get the most for their marketing investment, whether that means using Front Page Advantage for SEO/PPC or referring business owners to suitable providers dealing with other marketing channels. 

  • Father of 2
  • Lived in South Africa and the Netherlands
  • Ex Multinational Corporate Director
  • Big Bang Theory enthusiast
  • Working hard to lower his golf handicap
Chris Pearson
Dan Barrowclough

Dan Barrowclough –
Account Director

Dan has been working within the digital world since graduating from Southampton University in 2012 with a degree in Marketing Management. Dan has a background in SEO and his role involves executing and reporting on SEO and PPC campaigns. 

Likes: Arsenal, Steak (rare) and Music
Dislikes: Beetroot, Steak (well done) and Michael Owen’s football commentary

  • Music fan
  • Likes watching Peep show
  • Arsenal aficionado

Ian Cowlard –
SEO and PPC Account Manager

Ian spent over twenty-five years in various sales, sales management and marketing roles within both the print and retail network planning industries. He joined the Front Page Advantage team in 2010 as Client Services Manager and holds an Individual Qualification for Adwords Search Marketing in the Google Certified Partner Programme.

Likes: Golf, Reading FC, Ukuleles
Dislikes: TV soap operas

  • Plays the ukulele
  • Reading FC fanatic
  • Any time is “tee” time
Ian Cowlard
Lauren Payas

Lauren Payas –
SEO and PPC Account Manager

Lauren first joined the Front Page Advantage team on a digital marketing apprenticeship in September 2020. Once completing this, achieving a distinction, she began working for the company full-time and is responsible for the day to day management of both SEO and PPC campaigns.

Likes: Going to gigs, reading and anything related to the 80s

Dislikes: Modern music

  • Vinyl collector
  • Crazy cat lady
  • 80s Lover

Charlotte Fletcher –
Senior SEO Account Manager

Charlotte has recently graduated with an Advertising degree from Bournemouth University, studying for 4 years with a placement year at Front Page Advantage. Charlotte is back with us working as a Junior SEO account manager taking on day to day management of SEO campaigns.

Likes: Skiing, travelling the world and going to the gym.

Dislikes: Early mornings

  • Recent Advertising graduate at Bournemouth University
  • A Levels in Business, English Language & Photography
  • Enjoys spending time with friends
Charlotte Fletcher
Becky Tighe

Becky Tighe –
SEO and PPC Junior Account Manager

Becky is a Communications and Media graduate from Bournemouth University with a placement year at Ascot Racecourse in Content Marketing. Becky is working with us as a graduate trainee SEO and PPC Account Manager. She is currently learning day to day management of SEO campaigns.

Likes: bouldering, animation, films, painting and design

Dislikes: spiders, mushrooms and jazz flute

  • Film and Netflix Fanatic
  • Indie/Rock/EDM Music

Juliet England –

Juliet is a qualified journalist who has also worked as a corporate copywriter and charity press officer, with a total of just over 20 years’ experience writing for everyone from Woman magazine to the Guardian. Juliet researches and writes relevant, targeted content for our clients. 

Likes: Having time to read
Dislikes: Slugs and rodents

  • Worked with Woman mag and the Guardian
  • Creative writing
  • Book worm
  • “Can’t weight to go to the gym”
Juliet England
Sam Bowles

Sam Bowles –
Business Development Manager

Sam has a passion for helping people grow and develop, whether that be business owners growing their brand and business or individuals growing and progressing throughout their respective ranks. Sam has worked within the sales industry for over 15 years both abroad and in the UK, more specifically Sam has over 10 years’ experience in the marketing sector and marketing related industries.

Likes: Spending time with family & friends

Dislikes: Reality TV and Soaps

  • Leicester City Fan
  • Boxing
  • Days out with 2 daughters

Giorgio Di-lullo –
SEO and PPC Account Manager

Giorgio graduated in 2022 from UCFB Wembley with a degree in Football Business and Marketing. Giorgio is half Italian with family predominantly from Caserta, near Naples. Within the Front Page Advantage team, Giorgio is responsible for the day to   day management of both SEO and PPC campaigns.

Likes: Golf and football

Dislikes: Knee injuries, Inter Milan and coffee

  • Obsessed with AC Milan (best team in Milan)
  • Love going to the races (especially Ascot)
Giorgio Site Photo Canva
Michael Lemme

Michael Lemmer –
SEO and PPC Account Manager

Michael graduated in 2023 from the University of Winchester after studying a degree in Media, Communication and Advertising. Michael is working with us as a graduate trainee SEO and PPC Account Manager. He is currently learning day to day management of PPC campaigns.


  • Going to the gym
  • Spending time with friends
  • Taylor Swift


  • Cold Weather