GOLD

Our Gold PPC package is designed for businesses that want to take their paid advertising to the next level with a more strategic, hands-on approach focused on long-term growth and performance.

Rather than simply generating clicks, we build and manage highly targeted campaigns designed to attract quality traffic, increase conversions, and maximise return on investment across platforms such as Google, Bing, Facebook, and LinkedIn.

We take time to understand your business, competitors, customer behaviour, and sales journey so we can create campaigns that align with your wider business goals. Through ongoing optimisation, advanced testing, and detailed performance analysis, we continually refine campaigns to improve lead quality and reduce wasted spend.

With proactive account management, transparent reporting, and regular communication, this package is ideal for businesses that want a more involved PPC strategy with continuous development and performance improvements.

Process

Month 1

We begin by carrying out a detailed review of your business, audience, competitors, and target locations to develop a tailored PPC strategy focused on achieving your commercial goals.

Once the strategy is approved, we build and structure your campaigns, create targeted ad copy, and configure tracking to ensure performance can be accurately measured from day one. Before launch, all campaigns and adverts are shared with you for approval.

Once live, we closely monitor campaign activity and make immediate refinements to improve efficiency, maximise enquiries, and control costs. Throughout the month, we compare campaign data against the actual leads and sales you are receiving to ensure performance aligns with real business outcomes.

At the end of the month, we provide a detailed performance report outlining key results, insights, and the planned strategy moving forward.

Month 2

With campaign data now available, month two focuses heavily on optimisation and performance refinement. We implement improvements identified during the first month while continuously testing new opportunities to improve results.

This includes refining audience targeting, adjusting bidding strategies, testing different ad messaging, and analysing performance across locations, devices, times of day, and ad formats. We also monitor competitor activity and adapt the strategy where necessary to maintain a competitive advantage.

Alongside campaign performance, we review the quality of enquiries and customer behaviour to identify opportunities for improving conversion rates and attracting higher-value leads.

A second performance report is delivered with a breakdown of what has improved, what is underperforming, and the next phase of campaign development.

Month 3

By month three, we have built a clearer understanding of which campaigns, audiences, and messaging are producing the strongest results. The focus now shifts towards scaling successful activity while continuing to optimise weaker areas.

Where campaigns are performing well, we discuss opportunities to increase exposure, rebalance budgets, and expand into additional targeting opportunities to maximise return on investment. If certain strategies are not delivering the expected results, we provide transparent analysis and recommendations on how best to improve performance moving forward.

This stage helps establish a sustainable long-term PPC strategy that is aligned with your business objectives and growth targets.

"Front Page Advantage are excellent to work with. Their communication is clear and they explain PPC & SEO in a way that is easy to understand. They make sense of something that often feels impossible with Google’s ever changing algorithm! Big shout out to Micheal."

Mairead Molloy, Berkeley International UK London

Find out about all our PPC Packages