SILVER

If you’re looking to generate enquiries and sales quickly, PPC advertising offers a powerful way to put your business in front of the right audience at the right time. Paid campaigns allow you to capture demand instantly across platforms such as Google, Bing, Facebook, and LinkedIn.

Our approach focuses on building a tailored campaign strategy around your business goals, audience behaviour, and competitive landscape. Rather than simply driving clicks, we prioritise attracting high-intent users who are more likely to convert into customers. We manage everything from platform selection and campaign setup through to ongoing optimisation and performance tracking. By continuously refining targeting, messaging, and bidding strategies, we aim to improve results over time—delivering better quality leads while maintaining cost efficiency.

You’ll receive clear, insight-led reporting alongside regular communication with your dedicated account manager, ensuring you always understand how your campaigns are performing and where improvements are being made.

Process

Month 1

We begin by gaining a strong understanding of your business, market, and customer journey to shape a focused PPC strategy. This includes identifying the most effective advertising platforms based on where your audience is most active.

Once the strategy is agreed, we build and structure your campaigns, developing ad creative designed to attract and convert your target audience. After your approval, campaigns are launched and begin generating traffic and enquiries immediately.

Performance is closely monitored from day one, with ongoing refinements made to improve efficiency and results. At the end of the month, you’ll receive a detailed performance report along with clear recommendations for the next phase.

Month 2

With initial data in place, month two focuses on improving campaign performance through structured testing and optimisation. We refine targeting, adjust bidding strategies, and enhance ad messaging to better align with user intent and behaviour.

Different variables are tested, including ad formats, timings, devices, and audience segments, allowing us to identify the most effective combinations. We also review competitor activity and incorporate your feedback on lead quality to further improve results.

A comprehensive report outlines performance insights, key improvements, and the strategy moving forward, ensuring the campaign continues to evolve in the right direction.

Month 3

By month three, we have a clear view of performance trends and opportunities. The focus shifts towards scaling successful elements of the campaign while continuing to refine underperforming areas.

Where results are strong, we explore opportunities to increase exposure and maximise return on investment. Where improvements are needed, we provide transparent insights and strategic recommendations to enhance performance.

This stage ensures your PPC activity is not only generating results but is aligned with your wider business goals and growth plans.

"We’ve been working with Front Page Advantage for many years now. Their team took the time to understand our business and target audience. Lauren is proactive, transparent, and always available to discuss performance or suggest new ideas to improve results. It’s great to have a team we can trust to make the most of our advertising budget."

Hamble Point Yacht Charters Hamble-le-Rice, Southampton

Find out about our Gold PPC Package