Free PPC Account
Review

Conversion Tracking
We begin by reviewing what the account tracks as a successful conversion. This could be a completed contact form, a newsletter subscription, a phone call or, for an ecommerce website, a completed purchase.

This is always the first step in any PPC review. Without accurate conversion tracking, it is impossible to understand which campaigns are delivering results or how effectively the advertising budget is being used.

Campaign Structure
A clear campaign structure aligned with your main products, services and target locations makes the account easier to manage. It can also improve ad relevance, provide greater control over budgets and make performance easier to evaluate.

Keywords and Search Trends
We review the keywords and search terms that are triggering your ads. Low-quality keywords, an overreliance on broad match and irrelevant searches can quickly waste budget, increase cost per click and reduce the overall effectiveness of a campaign.

We identify opportunities to improve targeting and focus your budget on the searches most likely to generate enquiries or sales.

Negative Keywords & Audiences
Negative keywords control the searches you do not want your ads to appear for. In many cases, they can be just as important as the keywords you are bidding on.

A strong negative keyword strategy prevents your ads from appearing for irrelevant searches, reduces wasted spend and helps direct more of your budget towards valuable potential customers.

We also review your audience targeting and exclusions to make sure your campaigns are reaching the right people.

Performance Max in Google Ads
Using a single Performance Max asset group for every product, service, audience and search theme can limit visibility and make it difficult to understand what is driving results.

We assess how your asset groups are organised and identify opportunities to separate different services, products or audiences. A more focused structure can improve relevance, provide clearer performance insights and increase conversions.

Ad Copy
Google Ads allows multiple responsive search ads and a range of headlines and descriptions within each ad group. Meta also supports multiple ad variations.

We review whether the account is making effective use of these options to test different messages, calls to action and selling points. This helps identify the ad copy that generates the strongest response from your target audience.

Landing Pages
Are all your ads sending visitors to the homepage?

Matching each ad with the most relevant product or service page can create a smoother customer journey and increase the likelihood of an enquiry or sale.

We review your existing landing pages to identify potential improvements. Where current pages are not performing effectively, we may recommend creating dedicated PPC landing pages designed specifically to generate conversions.

What You Get at the End

At the end of the review, you will have a clear understanding of your PPC account’s strengths, weaknesses and current performance.

You will receive practical recommendations and a plain-English explanation of the changes required to improve results, reduce wasted spend and support the growth of your business online.

And should you decide to work with us and sign up to our one of our PPC Packages, we can hit the ground running. There is no wasted time and no guesswork—just a ready-made action plan, including quick wins that can be implemented straight away.