A Guide To Google Ad Grants.
How This Can Benefit Your Organisation
If you’re a charity or non-profit looking to increase donations, grow awareness, or attract volunteers, Pay-Per-Click (PPC) advertising might be one of the most powerful tools you’re not using.
Google Ad Grants, enables charities to access up to £8,000 ($10,000) of free Google Ad credits each month. .
Monthly reporting ensures that progress is both transparent and easy to monitor. As your expert search marketing advisers, we talk you through your reports to ensure that you have a full understanding of what’s going on.
Unlike traditional ads or social media posts, PPC reaches people exactly when they’re searching for what you offer. Whether they’re looking to donate, volunteer, or attend an event, PPC puts your message in front of them at the perfect moment.
Because PPC is click-based, you’re not paying to display ads to everyone—you’re paying only when someone shows genuine interest. With the Google Ad Grant, you’re not even spending your own money—it’s fully funded by Google.
PPC campaigns can be fine-tuned to: Show only in specific locations (e.g. your local area or nationally) Appear at certain times (e.g. when your audience is most active) Use keywords relevant to your mission (e.g. “mental health donation” or “volunteer at animal charity”) This means no wasted effort, and a far better return on investment than generic advertising.
With built-in tracking tools, PPC shows you exactly what’s working. Want to know how many people clicked your “Donate” button? Or how many signed up to volunteer after seeing an ad? PPC can tell you. This data helps you improve campaigns over time.
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