Enjoy Our Musings From The World Of Digital Marketing

The Importance of Keyword Research and Why it’s an Ongoing Process If you are not familiar with the term, keyword research is essentially about identifying and analysing the search terms which people input into search engines such as Google when they are browsing online. The aim is then to use the information generated for a […]

What are the Differences between SEO and PPC (Google Ads) in Boosting Online Visibility? If you’re not sure whether your business would benefit more from Search Engine Optimisation (SEO) or Pay-per-Click (PPC) advertising, you’re not alone. The reality is there are no straightforward answers; but here we offer a few pointers. SEO is essentially a […]

The Importance of Tracking Leads and Conversions for SEO and PPC No matter the industry sector in which you operate, lead tracking is a powerful sales and marketing staple. It is the best way of gaining invaluable information on the way those who buy your products or services behave, what they want and how they […]

Why having the best Homepage really matters for your site A homepage is, of course, your website’s main page. It can also be the first page displayed in a browser when you first open a site. One of a homepage’s main aims is to draw in visitors, so that people go on to look at […]

Expert SEO Techniques for Improving Organic Traffic You don’t need us to tell you that having a strong presence online isn’t optional – it’s essential, whatever the size of your organisation. Clearly, you boost your chances of ranking more highly in the search results with the likes of Google if you optimise your content for […]

How to use AI to your Advantage for SEO Tasks  Artificial intelligence (AI) is that of machines or software rather than people or animals. It’s the ability of a machine to conduct cognitive functions typically associated with human thought. And it’s a concept which has rarely been far from the headlines in recent years. Now […]

Why Technical SEO Matters – Optimisation Tips for your Campaign Unless you perfect the various components of technical SEO, you’re likely to struggle to enjoy high rankings with the major search engines. So it’s vital that you take the time to optimise these aspects for your website. But the good news is that it’s something […]

Why the Content in Blogs Matter – How to Optimise for SEO If you’ve made it a resolution to revisit and improve the blogs on your website for 2024, you could be on to a good thing. In fact, the first blog ever, credited to US student Justin Hall, was written exactly 30 years ago […]

How long does SEO take? This is a question our clients often ask us. How long before we see some tangible results and benefits from our SEO efforts? So we’ll try to address this issue here. Clearly, while we understand the desire for a definite response, there really isn’t a one-size-fits-all answer to this question, […]