Enjoy Our Musings From The World Of Digital Marketing

Is AI search putting Google out of business? There’s been a lot of talk recently of AI (artificial intelligence) search engines and whether they could replace traditional models, with juggernaut Google and its market dominance often at the heart of this speculation. Could the search giant really lose out to AI? Here, we explain why […]

How SEO and Google Ads training could benefit your business and personal goals You’re no doubt already aware that SEO is a set of practices aimed at boosting your website’s rankings with the major search engines and the appearance and positioning of multiple content types in the organic search results. It’s a discipline that goes […]

The Importance of Good Client and Agency Communication during SEO and PPC Campaigns While SEO enhances a website’s visibility in the free, organic search results, PPC or pay-per-click adverts are paid-for and show up in the search results as well as other web-based platforms. So, these distinct marketing strategies will have different goals in their […]

The Importance of Keyword Research and Why it’s an Ongoing Process If you are not familiar with the term, keyword research is essentially about identifying and analysing the search terms which people input into search engines such as Google when they are browsing online. The aim is then to use the information generated for a […]

What are the Differences between SEO and PPC (Google Ads) in Boosting Online Visibility? If you’re not sure whether your business would benefit more from Search Engine Optimisation (SEO) or Pay-per-Click (PPC) advertising, you’re not alone. The reality is there are no straightforward answers; but here we offer a few pointers. SEO is essentially a […]

The Importance of Tracking Leads and Conversions for SEO and PPC No matter the industry sector in which you operate, lead tracking is a powerful sales and marketing staple. It is the best way of gaining invaluable information on the way those who buy your products or services behave, what they want and how they […]

Why having the best Homepage really matters for your site A homepage is, of course, your website’s main page. It can also be the first page displayed in a browser when you first open a site. One of a homepage’s main aims is to draw in visitors, so that people go on to look at […]

Expert SEO Techniques for Improving Organic Traffic You don’t need us to tell you that having a strong presence online isn’t optional – it’s essential, whatever the size of your organisation. Clearly, you boost your chances of ranking more highly in the search results with the likes of Google if you optimise your content for […]

How to use AI to your Advantage for SEO Tasks  Artificial intelligence (AI) is that of machines or software rather than people or animals. It’s the ability of a machine to conduct cognitive functions typically associated with human thought. And it’s a concept which has rarely been far from the headlines in recent years. Now […]