Enjoy Our Musings From The World Of Digital Marketing

Why the switch from UA to GA4 – and what are the benefits?
Why the switch from UA to GA4 – and what are the benefits? If you’re not already aware of this, at the end of last month Google closed its Universal Analytics (UA) platform, meaning all users now need to shift over to the new Google Analytics 4 (GA4) model. Here, we look at the differences […]

The do’s and don’ts of SEO for e-commerce product pages
The do’s and don’ts of SEO for e-commerce product pages You’re no doubt already well aware of the benefits of e-commerce, from its affordability and flexibility and speed for both you and your customers to the fact that it allows for a speedy buying process plus the chance to offer a wide choice of products […]

Graduate career fairs | What you need to know.
Graduate career fairs | What you need to know. What is a career fair? Graduate career fairs are an interactive and effective way of meeting potential employers, exploring different vacancies and receiving insight on specific needs for a job. They give employees an easier starting point to work experience opportunities or even full-time employment. Where […]

Reasons Why You Shouldn’t Copy A Rival Brand’s SEO Strategy
Reasons Why You Shouldn’t Copy A Rival Brand’s SEO Strategy Imitation is the sincerest form of flattery – so said Oscar Wilde. However, when it comes to SEO, there are a number of dangers involved in attempting to emulate the efforts of high-ranking competitor websites. That said, you do need to learn from brands already […]

When Will I Need SEO Expertise In 2023?
When Will I Need SEO Expertise In 2023? Now that we are well into a new year, we thought it would be a good time to cover the scenarios during 2023 when you’re most likely to risk a loss of traffic, search results rankings and revenue if you do not seek professional SEO assistance. Here […]

What Will SEO Look Like In 2023?
What will SEO look like in 2023? Of course, none of us has a crystal ball. However, January is traditionally a time for taking stock and looking forward. So if you’re wondering what 2023 has in store in terms of search, you’re not alone. That’s especially true given the growing number of Google updates – […]

Is Your Website January Sales Ready?
Is Your Website January Sales Ready? As the cost-of-living crisis continues, the January sales kicking off 2023 are set to be particularly important, with many of us determined to nail that perfect bargain.So it’s more important than ever that you have a website which is clearly laid out and a doddle to navigate. Your customers […]

Getting Your Website Ready For Christmas In 2022
Getting Your Website Ready For Christmas In 2022The seasonal shopping frenzy may be well and truly upon us and Black Friday has already been and gone, however, it’s never too late to get your website and e-commerce store in the best possible shape for the holiday period.Covid may no longer be the issue it was, […]

Google Rebrands Webmaster Guidelines As “Search Essentials”
Google Rebrands Webmaster Guidelines As “Search Essentials” Search Essentials is the new name for Google’s Webmaster Guidelines and is a fundamental part of Search Engine Optimisation (SEO). If you haven’t come across this before, these are essentially best practices from Google so it can more easily find, index and rank your site. If your site […]