Enjoy Our Musings From The World Of Digital Marketing
Is Your Website January Sales Ready?
Is Your Website January Sales Ready? As the cost-of-living crisis continues, the January sales kicking off 2023 are set to be particularly important, with many of us determined to nail that perfect bargain.So it’s more important than ever that you have a website which is clearly laid out and a doddle to navigate. Your customers […]
Getting Your Website Ready For Christmas In 2022
Getting Your Website Ready For Christmas In 2022The seasonal shopping frenzy may be well and truly upon us and Black Friday has already been and gone, however, it’s never too late to get your website and e-commerce store in the best possible shape for the holiday period.Covid may no longer be the issue it was, […]
Google Rebrands Webmaster Guidelines As “Search Essentials”
Google Rebrands Webmaster Guidelines As “Search Essentials” Search Essentials is the new name for Google’s Webmaster Guidelines and is a fundamental part of Search Engine Optimisation (SEO). If you haven’t come across this before, these are essentially best practices from Google so it can more easily find, index and rank your site. If your site […]
Preparing your website for Black Friday in 2022
Preparing your website for Black Friday – Why It Matters in 2022 More than EverRetail statistics for the UK can make grim reading just now, with sales volumes falling by 1.4% in September according to the Office for National Statistics. This continues a downward trend since the lifting of Covid restrictions in summer 2021. Indeed, […]
Zero Search Volume Keyword Targeting Explained
Google Discusses Zero Search Volume Keyword Targeting Search giant Google has been discussing whether online businesses should target keywords with zero search volume. Essentially, these are queries for which there is no data on search history, or where there is very low search volume. They are often longer than standard keywords and highly specific.In a […]
How does Google Ads call tracking work?
How does Google Ads call tracking work? Clients often ask us how Google Ads call tracking works, and why Google provides a different phone number for tracking calls from ads, so we thought we’d devote a whole blog to the subject. Essentially, while contacting a business by telephone may seem almost antiquated in our screen-bound, […]
Why Google Analytics & Search Console Data Never Match
Why Google Analytics & Search Console Data Never MatchWhile Google Analytics measures advertising ROI and tracks your Flash, video and social networking sites and apps, the company’s free Search Console helps you monitor, maintain and troubleshoot the presence of your website in the engine’s search results.However, the data from each one does not match each […]
Our 6 Top Tips For Remarketing Campaigns
Our 6 Top Tips For Remarketing CampaignsWhile you may think a PPC drive can work in isolation, the reality is that it probably can’t. Alongside your campaign, you often need a companion remarketing solution. This avoids a one-size-fits-all, scattergun approach in which you are targeting both new and first-time users of your product or service, […]
Why SEO Alone Isn’t Enough To Have A Winning Strategy
Why SEO Alone Isn’t Enough To Have A Winning Strategy We all know that nothing stays the same and these last few years have seen more change than most. As consumer behaviours have shifted, so have search engine algorithms and therefore the strategies surrounding and supporting SEO are also always changing; so it remains a […]