Enjoy Our Musings From The World Of Digital Marketing
Social Media in 2014
Social Media in 2014 Our Predictions of what’s hot in 2014. Reports are that mobile will overtake desktop usage somewhere between this year and 2015. Mobile optimisation will be crucial moving forward. Google will continue to drive traffic to the Google+ platform and reward those that interact by boosting rankings. ‘Promoted Posts’ have been introduced […]
Is it easier for businesses to find their target market via social media?
Is it easier for businesses to find their target market via social media? Recent figure show social advertising is trending…. Social Media Ad spend is expected to be on average 19.5% of businesses total marketing budget by 2017. Global Social Network Ad revenues are expected to double 2012 figures and rise from 7 to 14 billion […]
Is PPC becoming a more prominent, simpler way to achieve a front page position?
Is PPC becoming a more prominent, simpler way to achieve a front page position? A brief look at the facts: Global spend on search advertising rose 15% in Q1 2013, year-on-year, with a 62% jump in click-through-rates (CTR) and 21% increase in clicks compared to 2012 (Kenshoo Global Search Advertising Trends 2013 Report) 45.5% of […]
Do businesses really need another social media presence like a Google+ page?
Do businesses really need another social media presence like a Google+ page? A brief look at the facts and figures…. According to a study by Global Web Index, Google Plus is actually the second largest social media network with over 359 million monthly active users These figures put it ahead of Twitter with 200 million […]
One simple solution to engage with your audience in 2013
One simple solution to engage with your audience in 2013 Social media just made online surveys much more enticing…. 52% of marketers say the ability to target and personalise content is fundamental to their 2013 online strategy ‘likes’ and ‘followers’ are essential but influence and sharing are more powerful and important to the future, in […]
Have you considered Bing PPC?
Have you considered Bing PPC? Could it be a cheaper alternative to Google…. reminder on what is PPC Advantages can be gained, less advertisers mean competition to gain front page ad. space is significantly less with Yahoo! Bing Network (YBN) 153 million unique searchers use the YBN with one third of all those users NOT […]
Penguin 2 update…the latest
Penguin 2 update…the latest Unusually Google announced warnings prior to the arrival of their 4th update to the Penguin webspam algorithm, referred to as Penguin 2.0 and launched on 22nd May 2013. In brief: Google say the update has impacted on more than 2.3% of all English searches compared to 3.1% with the original Penguin […]
Are you giving Twitter the attention it deserves?
Are you giving Twitter the attention it deserves? Can you afford to miss out.. The average ‘business’ has 14,709 Twitter followers Businesses are taking it seriously, McDonalds for example employ 10 people to run their Twitter account 80% of the 10 million UK Twitter users now access the platform via a mobile device The Front […]
Mobile Responsive Websites
Mobile Responsive Websites are the future of on-line marketing? More than 31% of all people access the internet on a mobile device Approximately 29% of all UK local searches were done from mobile devices in 2012 More than 50% of emails are now opened on mobile devices 9 out of 10 people in the UK […]