Enjoy Our Musings From The World Of Digital Marketing
Duplicate Content: The Honest Truth
Duplicate Content: The Honest TruthIf you’re concerned that the superb fresh content you’ve toiled so hard to create could become invisible if it’s duplicated elsewhere, read on. We’re here to help with this blog on the unvarnished truth about duplicate content, what it is and what to do about it.The first thing to say – […]
Help! Competitors Have Bought My Brand Keyword. What Should I Do?
Help! Competitors have bought my brand keyword, what should I do? Brand keywords are clearly key to generating quality leads, and cost-effective at that. However, what do you do if you find that a competitor has bought up your branded keywords? (Google and Bing don’t actually ban this practice in PPC advertising, as long as […]
Underperforming Content? Five On-Page SEO Factors To Check
Underperforming Content? Five On-Page SEO Factors To Check As you’re no doubt already aware, on-page SEO is all about optimising a website’s own elements (rather than links found elsewhere on the web or other external signals) to rank higher with and therefore, earn more traffic from the relevant major search engines. In a constantly shifting […]
What is it like partnering with Front Page Advantage – from the onboarding to the every day
What is it like partnering with Front Page Advantage – from the onboarding to the every day When it comes to selecting search engine optimisation (SEO) and pay per click (PPC) agencies, it can all feel quite daunting. Whether this is your first time searching for an agency or not, you will likely have lots […]
How To Effectively Reduce Your Google Ads CPA
How To Effectively Reduce Your Google Ads CPA If you’re not aware of what it means, CPA or Cost-Per-Acquisition is the average sum charged for a conversion from a Google Ad. It’s worked out by dividing the total cost of conversions by their total number. A conversion is when someone interacts with your ad, clicking […]
Front Page Advantage Sponsor Wedding Venue Masterclass
Front Page Advantage Sponsor Wedding Venue Masterclass Day. In November 2021, Front Page Advantage were sponsors at the ‘Wedding Spaces Going Places Live’ hosted by Kelly Chandler Wedding Consulting. After what has been a particular rough 2 years for the wedding industry following the Covid-19 pandemic, it was an opportunity for wedding venue’s to come […]
Our Top Tips for Small Business SEO Strategies in 2022
Our Top Tips for Small Business SEO Strategies in 2022 If, as a small business, you’re still formulating your SEO strategy for this year, you’re certainly not alone. Despite the easing of pandemic-related restrictions in the UK this spring, Covid has left a number of uncertainties in its wake regarding consumer behaviour and business continuity. […]
The Most Important PPC Trends In 2022
The Most Important PPC Trends In 2022? Clients often ask us about the latest trends and developments in the world of PPC or Pay-per-Click advertising, so this is something we like to look at from time to time and pass on to them. Here, we bring you up to date with some aspects of the […]
My Website Is New. What Can I Do For Some Speedy SEO Wins?
My Website Is New, What Can I Do For Some Speedy SEO Wins? Congratulations – you’ve got your new website off the ground. That should always be considered no small achievement in itself. Now you may be wondering how you can enjoy a return on the resources and money you have invested, especially in terms […]