Enjoy Our Musings From The World Of Digital Marketing

Preparing your website for Black Friday in 2022
Preparing your website for Black Friday – Why It Matters in 2022 More than EverRetail statistics for the UK can make grim reading just now, with sales volumes falling by 1.4% in September according to the Office for National Statistics. This continues a downward trend since the lifting of Covid restrictions in summer 2021. Indeed, […]

Zero Search Volume Keyword Targeting Explained
Google Discusses Zero Search Volume Keyword Targeting Search giant Google has been discussing whether online businesses should target keywords with zero search volume. Essentially, these are queries for which there is no data on search history, or where there is very low search volume. They are often longer than standard keywords and highly specific.In a […]

How does Google Ads call tracking work?
How does Google Ads call tracking work? Clients often ask us how Google Ads call tracking works, and why Google provides a different phone number for tracking calls from ads, so we thought we’d devote a whole blog to the subject. Essentially, while contacting a business by telephone may seem almost antiquated in our screen-bound, […]

Why Google Analytics & Search Console Data Never Match
Why Google Analytics & Search Console Data Never MatchWhile Google Analytics measures advertising ROI and tracks your Flash, video and social networking sites and apps, the company’s free Search Console helps you monitor, maintain and troubleshoot the presence of your website in the engine’s search results.However, the data from each one does not match each […]

Our 6 Top Tips For Remarketing Campaigns
Our 6 Top Tips For Remarketing CampaignsWhile you may think a PPC drive can work in isolation, the reality is that it probably can’t. Alongside your campaign, you often need a companion remarketing solution. This avoids a one-size-fits-all, scattergun approach in which you are targeting both new and first-time users of your product or service, […]

Why SEO Alone Isn’t Enough To Have A Winning Strategy
Why SEO Alone Isn’t Enough To Have A Winning Strategy We all know that nothing stays the same and these last few years have seen more change than most. As consumer behaviours have shifted, so have search engine algorithms and therefore the strategies surrounding and supporting SEO are also always changing; so it remains a […]

Duplicate Content: The Honest Truth
Duplicate Content: The Honest TruthIf you’re concerned that the superb fresh content you’ve toiled so hard to create could become invisible if it’s duplicated elsewhere, read on. We’re here to help with this blog on the unvarnished truth about duplicate content, what it is and what to do about it.The first thing to say – […]

Help! Competitors Have Bought My Brand Keyword. What Should I Do?
Help! Competitors have bought my brand keyword, what should I do? Brand keywords are clearly key to generating quality leads, and cost-effective at that. However, what do you do if you find that a competitor has bought up your branded keywords? (Google and Bing don’t actually ban this practice in PPC advertising, as long as […]

Underperforming Content? Five On-Page SEO Factors To Check
Underperforming Content? Five On-Page SEO Factors To Check As you’re no doubt already aware, on-page SEO is all about optimising a website’s own elements (rather than links found elsewhere on the web or other external signals) to rank higher with and therefore, earn more traffic from the relevant major search engines. In a constantly shifting […]