Enjoy Our Musings From The World Of Digital Marketing

Utilising your businesses Google My Business (Google Business Profile) In 2021, Google announced a name change for its local listings platform, with Google My Business (GMB) now called Google Business Profile (GBP). This straightforward, user-friendly tool can be highly effective as a long-lasting part of SEO and digital marketing, not least in terms of bringing […]

SEO Tips & New Years Resolutions We hope you’ve returned to your desks this New Year feeling relaxed and energised after a refreshing break. This month, you may well have resolved to stop smoking, lose weight, or join a gym. But it’s also a suitable time to make some New Year’s resolutions at work, and, […]

Is your website Christmas-ready? Key SEO tips this festive season Whether you’re a Christmas Grinch or truly believe it’s the most magical time of the year, if you sell goods that make great gifts, Christmas is a vital trading period. In fact, never mind magical, apart from anything else it’s likely to be your busiest […]

How to use free tools to source low-competition keywords Search marketing always throws up fresh opportunities to identify and target keywords across many varied levels of difficulty, intent and competition. But you may not be aware that lower-competition terms often have a key role to play in marketing campaigns and SEO. Make the most of […]

I’m a local business – how do I get more customer reviews? Positive customer reviews allow your business to be ranked more highly by the major search engines and is a great form of local SEO. They also boost the trust people have in your brand, whether they already use your services or buy your […]

How can ChatGPT benefit my SEO and Digital Marketing efforts? You will almost certainly have heard of ChatGPT, the Artificial Intelligence (AI) chatbot that uses natural language processing to create human-like, conversational dialogue. OpenAI developed it before launching it in late November last year. This revolutionary game-changer is already being used in myriad ways, including […]

The benefits of local SEO – and how it could boost your business Put simply, local search engine optimisation (SEO) is a strategy giving your business greater visibility in the local search results with the big players such as Google, the dominant search engine for local browsing. It’s highly targeted, with a particular focus on […]

Getting to grips with GA4 We’ve previously written about the switch to Google Analytics (GA)4 from the Universal Analytics (UA) platform, which was made exactly a month ago, and what it means for you, plus the differences between both. It’s been quite a big change, so we’re covering this subject in two parts. Here, you’ll […]

How could Threads affect digital marketing? What is ‘Threads’? ‘Threads’ is the new social media app that’s burst onto the scene this summer as a direct competitor to micro-blogging site Twitter. The July 5th launch followed confirmation of plans for the product just weeks earlier. It belongs to Mark Zuckerberg’s Meta, owners of Facebook, photo-sharing […]