When Will I Need SEO Expertise In 2023

When Will I Need SEO Expertise In 2023?

Now that we are well into a new year, we thought it would be a good time to cover the scenarios during 2023 when you’re most likely to risk a loss of traffic, search results rankings and revenue if you do not seek professional SEO assistance.

Here they are:

  • Ranking for especially competitive keywords

Clearly, some keywords are easier to rank for than others – often, for example, the more specific yours are, the easier it will be. Getting good results for the trickier terms regularly requires extensive experience and the knowledge of professionals who understand what is happening in search now.

  • When things get technical …

While on-page SEO can be straightforward enough, when it comes to getting the technical aspects spot-on, it can take quite a bit more expertise. That includes things like site speed, server maintenance and mobile-friendliness, among a number of other elements.

It doesn’t take much to throw SEO results off balance. So your webmaster needs to work closely with SEO experts for maximum success. Remember, your site won’t rank if it isn’t crawlable. (This refers to the search engine’s ability to access and crawl content on a page.)

  • Navigating Google updates

In 2021 alone, Google made more than 4,000 updates to search – put differently, that’s roughly 11 alterations daily. Do you think you’d be able to navigate all of these alone? Leave it to an SEO pro to unpick what the constant updates really mean and how they might affect your search rankings.

  • Planning on redesigning your website?

If you’re relaunching your website, either with redesign, URL updates or anything else, the ensuing changes can have a negative impact on how your site does in the search results.

So for any major changes to your site, you’ll need a seasoned SEO expert to take you through the whole process. Even a web design agency may not have the right level of skills required.

  • Deep analysis

Websites do not exist in isolation. Often, Google looks at a site as a whole when ranking, rather than at individual pages.

Equally, you may focus on your highest-performing pages. However, the rest of them could still be damaging site quality overall, and so affecting traffic volumes.

On top of that, there are other issues which will only be identified via a thorough, proper audit.

Get in touch

At Front Page Advantage, we have the skills, knowledge and staff to give you exactly what your SEO needs in all the situations described above. Get in touch today for an informal chat about what your website needs, and we’ll take it from there.