Enjoy Our Musings From The World Of Digital Marketing

Link again: why links to your website matter In the constantly and rapidly changing world of SEO, it’s never been more important to build consistently high-quality links. Any business that wants to compete and thrive online needs to invest effort in it. What is link building? Essentially, link building means gaining hyperlinks from other websites […]

Is your business geared up for voice search? In the nine years since Siri first appeared, voice search has come a long way. It’s now a major digital force, with more voice-activated technologies available, from Alexa and Google Assistant to Cortana. Voice has fundamentally changed the way we interact with the internet, and is increasingly […]

Ofcom given greater powers over the web in the UK As you’ve probably seen on the news this week, the watchdog Ofcom is set to have more power to force social media firms and others to take action when it comes to potentially harmful online content. Currently, the organisation regulates the telecoms industry and the […]

What are Google My Business reviews – and why do they matter? You’ve probably already heard of it, but for the avoidance of doubt, Google My Business is the free, user-friendly tool for managing your business’s online presence across Google, including search and maps. (There’s also a free app you can use on the move.) […]

Google Keyword Planner – what is it and how does it work? Google may have made regular changes over the year with algorithm updates, but one thing has remained consistent – keyword research or the process of discovering and analysing the search terms people type into search engines when they are looking for something. This […]

Five digital marketing and search trends for 2020 A new year (not to mention decade!) is always a chance to look ahead, reflect and plan for what it may bring. That applies as much to shifts in digital marketing and search as to anything else. Here we’ve compiled some trends to keep an eye out […]

New Year’s resolutions for your digital marketing in 2020 It’s time to bid farewell to 2019, and that, of course, means the chance to make some resolutions for the New Year. And, along with all those personal ones about hitting the gym, stopping smoking and finally learning Spanish, it’s worth looking at some digital marketing […]

Why am I getting a lot of click-throughs but low sales? If you’re finding that with your Google Ads campaign you have a high click-through rate (CTR), i.e. a high number of clicks to the number of impressions (usually given as a percentage), you’re justified in feeling pleased. It shows a large number of people […]

Online vs. offline advertising: which is better? Both offline and online advertising can generate attention and potentially lucrative interest, whatever sector or industry your business operates in – and there’s now more choice for marketers than ever. In an increasingly digitalised and screen-bound world, where we live more of our lives on the web, you […]