Enjoy Our Musings From The World Of Digital Marketing
5 Ways To Keep Your PPC Agency In Check
How to keep your PPC agency in check – and work with them to get the results you want Pay (or cost) per-click advertising drives traffic to websites and means advertisers only pay when someone clicks on their ad. Learn more about what is PPC. The advantages of working with a PPC agency are numerous, […]
Should I Use Google or Bing For Advertising?
What are the differences between Google Ads and Bing Ads? If you’re wondering about the key differences between Google and Bing Ads, you’re far from alone. After all, the concept behind the two platforms is identical. Both offer pay-per-click advertising (what is Pay Per Click) aimed at helping businesses to reach particular audiences, boost traffic […]
Google Is Getting Rid of Average Position
Google prepares to withdraw the average position metric from Google Ads Search giant Google has announced the date for with drawing its average position metric, saying this will happen from the week beginning September 30. The news comes as no great surprise. The corporation announced in February that it would begin ‘sunsetting’ (ugh!) the metric, […]
Should I Do PPC or SEO?
Should I do PPC or SEO? With Google processing more than four billion daily web searches, competition for consumer attention has never been more intense. To gain any serious business from the internet, the two main marketing tactics are Pay-per-Click (PPC) advertising and Search Engine Optimisation (SEO). Both can help you achieve your business aims, […]
New ad formats, revamped shopping and more launched at Google Marketing Live
Google Marketing Live Google Marketing Live is the yearly event at which the search giant unveils its latest products. In 2019, the two-day San Francisco event took Discovery as its theme. Here’s a summary of the highlights from both days: Mobile app upgraded A better Google Ads app will allow users to edit and create […]
The rise and rise of privacy-focused search engine DuckDuckGo
The rise and rise of privacy-focused search engine DuckDuckGo Feel as though your every online move is being monitored? You’re far from alone. With social media giant Facebook braced for a record-breaking fine following a major data breach last March, data privacy concerns have gone mainstream. While Google Home knows your voice and routines, Google […]
What makes Google My Business such a valuable tool for local businesses?
What makes Google My Business such a valuable tool for local businesses? If you run a local company and are not already using Google My Business, you should probably make it your New Year’s Resolution to do so. If you haven’t heard of it before, this free, user-friendly tool allows you to manage the way […]
Black Friday Approaches – Is Your Website Ready?
It’s Black Friday within the next few weeks – how ready is your website? It may have originated in the States, but in recent years Black Friday has really taken off on this side of the Atlantic too. Seen as the kick-off for the festive shopping period, this year it’s on November 29. Essentially, it’s […]
Responsive Search Ads – All You Need To Know
What responsive ads are – and why you should use them In 2018, Google announced there was a new ad format in town – responsive search ads, offering more text and greater flexibility, while showing your customers more relevant messages. What is Google Ads? Google has form when it comes to changing its ads. First, […]