Enjoy Our Musings From The World Of Digital Marketing

How to think creatively and try new PPC tactics Like anything else, Pay-per-Click or PPC advertising is constantly changing, meaning everyone working with it needs to adopt consistently different thinking. Now, more than ever, in these endlessly shifting, challenging times, it’s vital to consider the way your messaging, the products or services you’re promoting, and […]

Five of the best free SEO tools At Front Page, people often ask us about the best SEO tools to use in their digital marketing campaigns. So here’s an overview of some which you may find useful. The ones we’ve listed here are free, although paid-for alternatives are also available. Equally, some, such as SEO […]

The Benefits of a Branded PPC Campaign Anyone responsible for managing a Pay Per Click (PPC) account always has an eye out for a ‘secret’, performance-enhancing weapon. One tool that could be seriously effective is bidding on your own branded terms. Here, we take a look at what that means, and how a branded PPC […]

Five Common SEO Problems & the Solutions Of course, you work hard on your SEO campaigns, doing everything you can to rank with the big search engines for relevant keywords. But even seemingly small issues can cause your website real problems if they’re ignored for too long. Here we look at some of the most […]

How To Optimise Your Social Media Social media is a vital part of any business marketing strategy. Its various platforms allow you to connect with customers, raise brand awareness and boost leads and sales. Billions use social media each month, so it’s here to stay. You need to use it to enhance brand loyalty, and […]

The SEO strategies that won’t work in 2020 Among his many famous quotes, Winston Churchill said that to be perfect was to change often. The SEO arena may not be perfect, but it’s certainly evolving at a giddying pace. The same techniques you were using even as recently as 2019 may not be enough to […]

Going beyond Google – other search engines are available The statistics surrounding web juggernaut Google are genuinely eye-popping. According to Statista, the portal is used for 90% of searches on desktop. Meanwhile, there are around 3.5bn daily searches on it, says Internet Live Stats. Equally, just over a third (35%) of product hunts begin with […]

SEO copywriting Put simply, SEO writing is a form of copywriting that helps websites to rank more highly with Google and the other major internet search engines. While it can sometimes be misunderstood, it’s not something that’s complicated to get right if you know what you’re doing. Essentially, good SEO writing is about creating content […]

How to make the most of Facebook to boost your business It may have had its problems in recent years, but Facebook remains the world’s biggest social media platform, with 2.4bn users. It’s the world’s fourth most valuable brand, valued at $22.4bn. More than a billion people worldwide log on every day, and Facebook is […]