Enjoy Our Musings From The World Of Digital Marketing

How Will The UK’s Digital Service Tax Affect Google Ads Advertisers? Google is charging advertisers in the UK, Austria and Turkey 2% more from November 1, as it bats the expense of new digital services taxes (DST) back to advertisers. The tech giant says that extra fees will apply in the three nations from this […]

Why Can’t I See My Ads On Google? It may surprise you to learn that you won’t see you advert displayed each time you look for it on Google Ads – and for various reasons, from competitors’ ads appearing instead to budgetary considerations. To confirm that customers can see your advert, even if you can’t, […]

What’s The Difference Between Google Express & Google Ads? If you’re familiar with the PPC industry, you’ll have heard of standard Google Ads and Google AdWords Express. The search giant owns both, so you could be forgiven for confusing them. But, as a business owner or digital marketing specialist, you’ll understand the importance of maximising […]

When did you last prune outdated digital content to enhance your SEO? If you’re a gardener, you’ll fully understand the importance of removing dead leaves and branches to boost a tree or plant’s overall health. You’ll understand that doing this, and getting rid of the associated dead weight, directs all of the organism’s energy towards […]

Seven top ways to improve your Google ranking Clearly, any organisation wanting to increase visitor numbers to its website needs to enhance its ranking with major search engines such as Google before it does anything else. And as you may already realise, while paid search results can boost traffic to a site, research shows users […]

  Which are the best PPC reporting strategies for 2020? These are challenging and uncertain times, with dwindling budgets and rising expectations. At the same time, any business should be showcasing its best results consistently. So when it comes to PPC reporting, you clearly need it to be as helpful to your organisation as possible. […]

  How to choose photos for your website – and stay within the law Minimalism may currently be popular when it comes to website design, but it’s nonetheless true that few communication tools have greater power than images. Poor picture choice can have a negative impact on just about anything, from user experience to search […]

  The three kinds of SEO reports you should be building  You’re doubtless already aware that there is little point in doing SEO work into the ether without properly recording and analysing your efforts – otherwise it becomes a meaningless exercise. SEO reports come in several different formats, but all should include data from multiple […]

  How to write a great SEO headline There are many reasons why the headlines on digital content really matter. For a start, they grab the reader’s attention, which is vital when you remember how quickly we all flick around the internet sometimes, and the sheer volume of information out there. So a strong headline […]