BRONZE

If you need immediate traffic and enquiries, Pay Per Click (PPC) advertising is the fastest way to get in front of potential customers. Our Bronze PPC package is designed to quickly launch targeted campaigns across platforms like Google, Bing, Facebook, and LinkedIn. We work with you to understand your business, audience, and competitors so we can recommend the most effective platforms and targeting strategy. Whether your customers are searching on Google or discovering services through social media or AI-assisted queries, we ensure your ads are positioned to capture demand at the right moment.

From campaign setup to launch and ongoing optimisation, we focus on generating the highest number of quality enquiries at the lowest possible cost. With daily monitoring, continuous improvements, and clear monthly reporting, you’ll always know how your campaigns are performing and where results are coming from.

Process

Month 1

We begin by learning about your business, customers, locations, and competitors to build a targeted PPC strategy. Once the strategy is approved, we build your campaigns and create compelling adverts for your review. After sign-off, we launch your campaigns and begin driving traffic and enquiries to your website immediately. Throughout the month, we closely monitor performance, making adjustments to maximise results while minimising cost. We also ensure that the data we see aligns with the enquiries and sales you are receiving. At the end of the month, we provide a detailed report outlining performance, key wins, and next steps.

Month 2

In the second month, we implement improvements based on the data gathered during the initial launch. We refine targeting, adjust bidding strategies, and optimise ad performance to increase efficiency and conversions. We continuously test different variations, including ad copy, locations, times of day, devices, and messaging styles, to identify what drives the best results. We also monitor competitor activity and gather your feedback on any market changes to ensure the campaign stays competitive. We review the quality of enquiries with you to ensure the campaign is attracting the right type of customers.

Step 3

By month three, we assess whether the strategy is delivering the desired results. We continue optimising the campaign in line with month two but with a stronger focus on validating performance and identifying scaling opportunities. If the campaign is performing well, we discuss options to increase or rebalance budget across platforms to maximise enquiries and return on investment. If performance is below expectations, we have a transparent discussion about why and whether adjustments or a new strategy are needed.

This phase ensures you have a clear understanding of whether PPC is the right long-term channel for your business.

"The Spray People Group have been working with Front Page Advantage for a year. As a small marketing team with five very different - and technical - businesses to manage Google Ads and SEO for, we needed expert, intelligent and responsive support. Michael at FPA delivers this and more. He is proactive, good natured and has overhauled our ad accounts to deliver real results"

The Spray People Group Newark-on-Trent, Nottinghamshire

Find out about our Silver PPC Package