Strategic SEO & Content Elevates Traffic and Enquiries for Carter Electrical

Although a small family business, Carter Electrical has over 25 years of industry experience in and around Reading. What started as a sole trader conducting electrical duties is now a diverse and well-respected company specialising in services from system testing to solar panel installations. 

Carter Electrical has also expanded operations to encompass the needs of both commercial and domestic clients across all of Berkshire. Their projects have seen big names in the world of housing developments, such as Beaulieu Homes, choose the family-run organisation. As demonstrated during its impressive history, developing and reaching new audiences is paramount to what Carter Electrical wants to achieve. To further the awareness of the alignment with their latest building technologies and service provisions, the business reached out to Front Page Advantage for digital outreach support through their SEO services.

The Challenge: 

The main reason for our involvement with this successful business was to elevate visibility within local search results. Although the company is well known amongst specific audiences, due to the highly saturated market and increasing digital notoriety of competitors, it was essential to strengthen the website’s performance. This requires both improvements to keywords and SEO for organic traffic growth.

Another challenging experience was that the main audience was domestic, but the business also offered many commercial offerings, which they wanted more decision-makers to know about.

Finally, the business was not running any SEO activity before Front Page Advantages involvement. This meant that scoping and planning commenced from a flat starting point and that no additional traffic was being strategically secured beforehand.

Our Solution:

Carter Electrical chose the Bronze SEO Package after discussing their project needs with the team. The package was slightly tailored as blog content was being outsourced from elsewhere, so this normally provided content was not required. Instead, we chose a mix of content for web pages, the creation of service pages and other backlinking activities. 

As the team wanted a hands-off approach, our experts took the lead on creating the content and analysing success to know what the rolling actions would look like. 

Content-wise, the website had lots of opportunities for improvement, so content also worked well as a way to improve organic search results. By creating keyword-optimised content that was created with a clear call to action in mind, enquiries could also be targeted with the same approach.

The Results:

Results across the board have improved thanks to our targeted approach to keyword optimisation. 

Since December 2021, organic traffic has grown from 135 per month to 517 visits in the highest-performing period. The average monthly visitors currently stand at 356, which is a very strong result. Total traffic was also recorded at 268 per month at the beginning of the project but was recorded at 688 in September 2023. The monthly average traffic stands at 668 and has peaked at 904 in the best month, which is fantastic.

Another area in which great results have been achieved is the keyword rankings. As well as being recognised for local electrical-related terms, which have boosted business, the company has also been ranking for newer words such as solar panels and Tesler power. This means that as well as experiencing boosted enquiries from local commercial and domestic clients, any new services have seen a positive market entry making for quick ROI.

When work started, total keyword rankings were less than 100 in total, with most in the 51-100 category. As of October 2023, total keywords have leapt across the 500 mark, with a nice balance being seen of results spanning from 4 – 100. 

In Summary:

Being able to support clients in achieving their results without having a hands-on approach to managing the process is something that we specialise in. For Carter Electrical, we ensured their next set of business plans were matched by robust-only activity, making the perfect foundation for the next 25 years. 

To learn more about our SEO services for trades, contact our team today.