We start by getting to know your business inside out — your customers, locations, competitors, and goals. From this, we build a clear SEO strategy for you to review and approve. Once that's signed off, we run a full technical audit of your website. This includes checking your current rankings, traffic levels, competitor performance, site speed, mobile experience, and the quality of any external links pointing to your site.
We also review your Google Analytics setup to make sure it's tracking correctly and capturing key actions like calls, emails and enquiries. At the end of the month, we walk you through all of the audit findings so you know exactly what needs to happen next.
This is where we begin to work through the comprehensive recommendations generated from the audit in Month 1. Looking carefully at your 'money pages' to make sure that your desired keywords are included within the page structure and the text.
Title tags and meta descriptions are crafted and implemented so the search engines can begin to see the search terms which you want to rank for. We track these terms in our ranking tools so you can see improvements in the search engine results over time and as the strategy begins to take effect.
A Google My Business review is conducted to ensure that you are making the best use of this free Google resource for those local searches.
It is important that we measure and monitor your SEO campaign every month. We are able to do this through a combination of your Google Analytics and also a number of other tools to track progress and success. This enables us to identify areas which require additional work to reach those all important first page positions. This could be in the form of a carefully constructed blog post to support your service/product pages or introducing new content on existing pages or addressing site wide issues like https errors or site speed issues or researching a new competitor which has entered the marketplace.
Google regularly makes changes to their algorithm which dictate the search engine results or the Google My Business map listings. As part of any ongoing work we are consistently reviewing these and implementing changes to improve your search engine exposure.