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Google Ads Campaign Helps App Downloads Increasingly Surge Over Time

The following case study is in relation to a business that promotes a food safety compliance app, focused on supporting food businesses and caterers, ensuring that they are fully compliant in their operations. Their intention was to grow traffic to the website and primarily increase the number of downloads of their app. Interactions with the app have seen a strong increase over time and continue to surge to new levels now.

The Challenge:

All Environmental Health Services Ltd first approached Front Page Advantage to gain help in setting up and running Google Ads campaigns. Their goal was to deliver traffic to the website and increase downloads of the Safer Food Better Business (SFBB+) app.

Our Solution:

In order to achieve this goal, we began with setting up a search campaign, containing text ads with relevant messaging. Over time, we have created new campaigns, such as a remarketing campaign and more recently, a performance max campaign. We have also made use of different ad types, from the now outdated expanded text ads, to responsive search ads and dynamic search ads.

In addition, we have regularly completed updated keyword research to ensure we are covering all relevant terms and not missing any opportunities to show for other relevant keywords, allowing us to compete with other businesses with similar offerings.

“When we first began working with Front Page Advantage we were a new startup and were seeking trusted advice and guidance on how to grow our business. We have been in very good hands and have seen downloads of our SFBB+ app increase strongly over time. We continue to be impressed by the responsive and professional service we receive and hope to continue to work with them for a long time to come!”

The Results:

We have been working with All Environmental Health Services to promote the SFBB+ app for several years and through continually improving the campaigns and trying new things, we have seen interactions with the app strongly increase over the years.

To this day, we are still seeing new highs – July 2025 saw the 4th highest number of conversions recorded to date.

all health environmental services growth in conversions

Conclusion:

Over the past 8 years, we have worked and continue to work with All Environmental Health Services Ltd to drive more paid traffic to the website and in turn, grow the number of app installations. This has overall helped to work towards their goal of increasing app exposure and installations.

We will continue to better campaign performance even further and maintain the upward trend by further growing app installations moving forwards, ensuring the ads remain relevant and allow All Environmental Health Services Ltd to continue to compete successfully with other businesses with similar offerings.

If you are interested in developing your exposure, traffic and enquiries, get in touch with us today. One of our team will be able to help chat through our PPC packages and which one would be suitable for your business.

Additionally, if you are a business who would like more traffic and enquiries, get in contact and ask to speak to Chris or Lucy on 01256 517473 or by email on info@frontpageadvantage.com

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“We have been in very good hands and have seen downloads of our SFBB+ app increase strongly over time. ”