PPC Audit & Action Plan

Great for small local businesses!

We will build you a PPC action plan and review how your ad campaigns are performing compared to competitors.

Get your Google Ads, Bing Ads or Meta campaigns set up for success with our one off audit, where we create an action plan and highlight the improvements that will help you get more leads for less spend.

This service is designed for small businesses that want a quick, expert review of their account without paying for ongoing management. It works best for accounts with smaller to medium-sized budgets where all campaigns can be covered as part of the audit.

Once we have completed the audit, the service includes the option of a 30 minute video call with one of our UK team to explain our findings and answer any questions.

We also offer a follow-up service where you can book from a single hour of our time (£85 per hour) to implement changes, optimise new campaigns, or provide further training on PPC best practice.

What’s Included in Your PPC Audit

• Campaign Review – Assessment of campaign and ad group structure, keyword match types, and relevance of landing pages.
• Ad Copy Review – Analysis of ad headlines and descriptions, with recommendations for stronger calls to action and use of ad extensions.
• Targeting Check – Review of locations, devices, demographics, and bidding strategies to ensure your ads are reaching the right audience.
• Conversion Tracking – Verification that conversion tracking is set up correctly, and recommendations on which actions should be set as primary or secondary goals.
• Competitor Analysis – A look at how your ads compare with competitors, including ad positioning and spend efficiency.
• Budget Efficiency – Assessment of cost per click and return on ad spend, with suggestions for reallocating budget to higher performing campaigns.
• Keywords & Search Terms – Review of current keyword targeting, including advice on switching from broad match.
• Performance Report – Clear, easy to read report with insights and action points to improve campaign performance.

Ready to find out how well your ads are working?

Contact us today for your One Off PPC Audit and Action Plan and start making your ad spend work harder.