Are your PPC campaigns Christmas ready?
Let your PPC campaigns work for you while you enjoy the holiday season.
With one week to go there is just time to complete our 12 points of Christmas checklist:
- We may have passed Cyber Monday but remember that the 26th Dec – Boxing Day creates the largest spend online each year with 113 million visits to retail sites
- Check your historical data from previous years and consider new products to ensure you focus your budget on products and keywords which produce/d the best sales results
- Bid more aggressively on keywords or products that drive the most profit but have low impressions share
- User habits change during the Christmas period so consider your keywords carefully and tweak to suit the festive period
- Use Christmas targeted ads and advertise on all seasonally relevant keywords
- Target on-the-move shoppers by locally adjusting your bids to mobile shoppers and engage users with relevant ad extensions
- Use ad extensions like sitelinks to boost click through rates, apply Christmas related sitelinks and schedule them so they can be working for you even when you are off over the holiday period
- Create separate campaigns for your seasonal offers and products
- Consider offering temporary discounts and promo codes for the festive season
- 96% of consumers plan to shop online this Christmas season, a huge number of which will comparison shop online. Use remarketing to entice users back to your site while they are comparison shopping
- Over 20% of Christmas sales are expected to come from mobile this year. Google display ad builder is a quick way to produce an ad
- Consider mobile sized display ads across the Google Network
Contact us if you need any more information on adapting in time for Christmas.
Wishing you all a prosperous Christmas period!