New Year's Resolution

What Are Your New Year’s Resolutions For SEO & Digital Marketing In 2020?

It’s been a New Year’s holiday like no other and, frankly, after all that 2020 brought, we can’t say we’d blame you if you were delighted to see the back of the last 12 months. However, every new year offers the chance to reassess things afresh, and that applies just as much to 2021 as any other. So it’s a good opportunity to look anew at your SEO and digital marketing efforts, alongside all those resolutions about Couch 25K and eating less.

Here are some thoughts on how you could resolve to ring in a new and successful 12 months:

  • Creating More Content

 Major search engines like Google simply can’t get enough of new digital content. In fact, that’s so much the case that it is an active ranking factor. As well as updating what you already have live on your organisation’s website, you need to be adding as much new and original stuff as you can. By this we don’t just mean writing another blog or two. Think YouTube videos, LinkedIn articles and the like, to provoke thought and help your brand become associated with high-quality content. You should also aim to be the place people go to first if they have a question concerning your field.

  • Don’t Stint When It Comes To Video

The overwhelming majority of organisations now make extensive use of video as a key marketing tool, so it’s more important than ever that you do too. Don’t get left behind. Video can boost conversions and web traffic, as well as social media engagement. It’s engaging, attention-grabbing and easily digested, and browsers will always want to see film clips. Resolve to learn more about best practices for video, so you unharness this medium’s full potential.

  • Get More Out Of Social Media

At a time when some may be contemplating a ‘digital detox’, this one may sound counter-intuitive. But you need to be an active participant when it comes to social media, rather than a passive onlooker. Learn more in 2021 about what each platform can do for your brand, and understand the various algorithms involved to boost your understanding of Facebook, LinkedIn, Twitter, Instagram and so on. Don’t let your accounts stagnate.

  • Learn A New Skill – Like Coding

Any new year presents a great chance to master a new skill. You should set specific, time-limited goals to increase the likelihood of keeping your resolution. One idea could be to focus on learning some coding. You don’t have to become a world-class expert, but you could start to get your head around the basics of HTML, or begin to explore C++. After all, coding, from Python to JavaScript, is at the heart of digital marketing. It’s behind website construction, custom email template creation and helps ensure people see the more relevant information at the right time. Make 2021 the year you start to develop your technical knowledge.

Happy New Year from all of us at Front Page

 At Front Page, we’d like to wish all our clients, current and prospective, a successful and happy new year – we’re all hoping 2021 is when we’ll be leaving Covid behind. We’d be pleased to talk through some options for enhancing your digital marketing in 2021, including the resolutions mentioned above. Get in touch for an chat.