Enjoy Our Musings From The World Of Digital Marketing
The Search Engine That Plants Trees When You Search
Seeds of change: the search engine that plants trees The world’s biggest rainforest is a vital carbon store, and home to an unparalleled diversity of animal and plant life. But some 80,000 fires have blazed in the Amazon rainforest in 2019, double the number for the same period last year, as land is cleared for […]
5 Ways To Keep Your PPC Agency In Check
How to keep your PPC agency in check – and work with them to get the results you want Pay (or cost) per-click advertising drives traffic to websites and means advertisers only pay when someone clicks on their ad. Learn more about what is PPC. The advantages of working with a PPC agency are numerous, […]
Should I Use Google or Bing For Advertising?
What are the differences between Google Ads and Bing Ads? If you’re wondering about the key differences between Google and Bing Ads, you’re far from alone. After all, the concept behind the two platforms is identical. Both offer pay-per-click advertising (what is Pay Per Click) aimed at helping businesses to reach particular audiences, boost traffic […]
Google Is Getting Rid of Average Position
Google prepares to withdraw the average position metric from Google Ads Search giant Google has announced the date for with drawing its average position metric, saying this will happen from the week beginning September 30. The news comes as no great surprise. The corporation announced in February that it would begin ‘sunsetting’ (ugh!) the metric, […]
Should I advertise on Google, Facebook, YouTube, LinkedIn or Twitter?
Should I advertise on Google, Facebook, YouTube, LinkedIn or Twitter? With so many ways of putting your brand out there online, the sheer volume of choice can seem overwhelming. Here, we look at the benefits of some of the main platforms, and study the pros and cons of each one. Before reading the below why […]
Should I Do PPC or SEO?
Should I do PPC or SEO? With Google processing more than four billion daily web searches, competition for consumer attention has never been more intense. To gain any serious business from the internet, the two main marketing tactics are Pay-per-Click (PPC) advertising and Search Engine Optimisation (SEO). Both can help you achieve your business aims, […]
New ad formats, revamped shopping and more launched at Google Marketing Live
Google Marketing Live Google Marketing Live is the yearly event at which the search giant unveils its latest products. In 2019, the two-day San Francisco event took Discovery as its theme. Here’s a summary of the highlights from both days: Mobile app upgraded A better Google Ads app will allow users to edit and create […]
The rise and rise of privacy-focused search engine DuckDuckGo
The rise and rise of privacy-focused search engine DuckDuckGo Feel as though your every online move is being monitored? You’re far from alone. With social media giant Facebook braced for a record-breaking fine following a major data breach last March, data privacy concerns have gone mainstream. While Google Home knows your voice and routines, Google […]
What makes Google My Business such a valuable tool for local businesses?
What makes Google My Business such a valuable tool for local businesses? If you run a local company and are not already using Google My Business, you should probably make it your New Year’s Resolution to do so. If you haven’t heard of it before, this free, user-friendly tool allows you to manage the way […]