Building Your Business In 2021
At the start of the year, none of us could have predicted how 2020 would turn out. Few businesses will leave these 12 months behind without having had to adapt at speed and rise to significant, unprecedented challenges. So if your business is looking forward to seeing the back of 2020 and eager to see a rather different 2021, we can’t honestly say we blame you.
After the extraordinary months we’ve all lived through, now is a good time to take stock ahead of Christmas and the New Year, plus the fresh challenges of 2021. More than ever, it’s vital that you take the time for your business to finish this unique year in an orderly, thoughtful fashion.
Take a good look at what has worked well, what hasn’t, and what you could have done differently. Equally, consider how you will thank and reward those staff members who have made a particular contribution to your company’s success.
It’s also worth asking yourself what your greatest achievement of the year was, what you enjoyed the most, and reflecting on any new working partnerships or relationships which have emerged during this year. This will allow your organisation to move forward with energy and purpose from the first day of 2021.
Do a data review
It’s a good idea at this point to look at your website traffic and conversions, and see if they went up or down. Has the size of your subscriber or client list increased or shrunk? Equally, study your Google Analytics and take the time to read some customer reviews. You may well find that these facts and figures reveal issues you weren’t aware of, while also offering some useful pointers for the future.
Looking ahead
As well as looking back over the last 12 months, it’s also a good time to look forward strategically and position your business for 2021. That could include, for example, remaining aware that the pandemic is far from over. Revisit your risk assessment plan and consider what action you may wish to take as a result.
Focus on marketing and technology
Digital and marketing tools are clearly vital as you prepare your website for both Christmas and the New Year sales period. We’ll be covering preparing your website for January in a future post, while we’ve already looked at what you can do ahead of Christmas here.
In these difficult times, a sound digital marketing strategy is more important than ever, yet too few organisations have a planned approach to making the most of the latest techniques.
The virtual overnight shift to remote working has brought ‘agile’ marketing to the forefront. In a nutshell, this focuses on prioritising the customer and using data analytics and acting on the information provided in an agile way to identify opportunities.
That could mean, say, testing marketing campaigns and acting on the results, perhaps by amending your PPC results or adding or taking away keywords. You’ll also need to understand who your customers really are, with a firm strategy in place to kick-start the New Year in a flexible way and target the leads that are right for your business.
Give FPA a call
Give Front Page Advantage a call today. Together, we can take a step back from the day-to-day to take a longer-term look at the progress you’ve made during this difficult year and what you aim to gain from your digital marketing in 2021.
With extensive industry experience for a wide range of clients and industries, we’re ideally placed to help you as we all endeavour to move on from the pandemic and look to the future.