Google Ads Leads To High-Quality Calls And Increased Visibility For Misfuel Specialist
The following case study is in relation to a mobile mis-fueling specialists covering Exeter, Bristol, Devon and Somerset. Rapid Fuel Rescue was recommended to Front Page Advantage by one of our existing customers when they were discussing return on ad spend through Google Ads.
The Challenge:
Rapid Fuel Rescue, a business specialising in wrong fuel recovery, had been running their own Google Ads campaigns but wasn’t seeing meaningful results. Ad spend was going out, but calls weren’t coming in. With limited visibility into conversions and no location-specific targeting, they struggled to reach drivers in urgent need of help when they had put the wrong fuel in their vehicles in the key areas they wanted to cover.
Our Solution:
We began managing their Google Ads account and applied a performance-first strategy:
- Built geo-targeted campaigns focused on high-demand service areas.
- Crafted ad copy around urgency and instant help, positioning Rapid Fuel Rescue as the local expert in misfuelling emergencies.
- Set up conversion tracking to capture every call, click, and lead with clarity.
- Optimised keywords and ad extensions to match real-world search behaviour like “put wrong fuel in car”
The Results:
After launching the optimised Google Ads campaigns:
- Rapid Fuel Rescue consistently receives 5–10 qualified calls per week from across Exeter, Bristol, Devon and Somerset – the target areas.
- Conversion tracking provides full visibility, enabling smarter budget allocation.
- Brand visibility has increased, with local drivers now recognising them as the go-to experts for misfuel emergencies.
By shifting to a targeted Google Ads strategy, Rapid Fuel Rescue turned underperforming campaigns into a reliable source of high-quality leads. With proper tracking and a clear value proposition, they’re now growing steadily and confidently in the areas that matter most.
If you are aren’t seeing the return you would like from your PPC campaigns, then get in touch for one of our free Google Ads account reviews. We can take a look at the existing campaigns and provide recommendations on how account performance could be improved.
Additionally, if you are a business who is considering switching agency get in contact and ask to speak to Chris or Lucy on 01256 517473 or by email on info@frontpageadvantage.com
