What Are Your Digital Marketing Resolutions For 2018?
As we say cheerio to 2017, we’re understandably all looking forward to a well-deserved break over the Christmas holiday. The season can also be a good time for looking ahead. As New Year rolls around, you’ll no doubt be making some personal resolutions for the next 12 months, and wondering how to make them stick this year. But it’s also worth thinking about your resolutions for digital marketing in 2018. What went well in 2017 that you can build on, and how can you do things better? Where do you want to focus your efforts?
Take Steps To Boost Your Digital Presence
Not updated your site for over two years? Not done as much as you could have to make your online presence mobile-friendly? Not created an email marketing list? Indeed, if digital doesn’t really feature as a key element of your marketing plan at all, make 2018 the year that changes.
If you’ve been putting off taking the plunge into social media, and not really explored which platform would be the best for your brand, you’re not alone. But make next year the one you finally get on Twitter, Facebook and Google +. Equally, if you still don’t have a blog, one that genuinely informs the reader about your business and your industry, that’s another perfect commitment to make. Remember, Google will rank your website in part based on relevant, current and quality content. Research the top-ranking pages in your sector and look for the features they share. Increasingly, it’s getting tougher to convince the likes of Google that you have great content.
The Need For Speed
Speed is a huge factor when it comes to page rankings by the major search engines. It also has a massive impact on the user experience. Google, for example, expect pages to load in an eye-popping less than three seconds. Take its page speed test, available for free and integrated into WebSite Auditor. A range of on-page factors will be calculated for you. In Technical factors, scroll to Page speed. Where there are problems, you can click for further explanation and advice on resolving the issues.
Having A Voice
Google says more than half (55%) of teenagers and 40% of adults use voice search every day, and this is growing faster than type search. This kind of searching requires a completely fresh approach in terms of keyword research. That’s because searchers who speak their queries use regular, conversational speech, rather than the language of a typed search. Rank Tracker can help you research the kind of questions voice searchers are likely to ask.
Home assistants such as Google’s voice-activated one, snappily named Google Home, are growing in popularity, so resolve to take these into account. Like Amazon Echo, it can play music and news and do various other tasks including answering questions. Unlike Amazon Echo, it can answer complex questions by gathering answers from across the internet, and not just chosen sources. Resolve to adapt the voice-first marketplace.
Remember, we’re here at Front Page Advantage to help you with all of the above and more as we move into 2018. Let us help you to get your digital marketing to take off next year. Meanwhile, every good wish for the festive season.