Underperforming Content Five On-Page SEO Factors To Check

Underperforming Content? Five On-Page SEO Factors To Check

As you’re no doubt already aware, on-page SEO is all about optimising a website’s own elements (rather than links found elsewhere on the web or other external signals) to rank higher with and therefore, earn more traffic from the relevant major search engines.

In a constantly shifting SEO landscape, on-page SEO is also constantly changing. So, it’s important to think beyond simply the meta description and title.

Indeed, in an ideal world, you’d have an extensive strategy for SEO encompassing best practices and optimisation, aimed at giving you the best possible results in the long term.

However, in the real world, where budgetary and time constraints are always issues, you will probably need to prioritise.

Understanding the key elements of on-page SEO

In essence, on-page SEO elements fall into two broad categories:

  • Content

Of course, this should always provide value to those who visit your website. It needs to be clearly focused and to make the best possible use of your keyword research. So, concentrate on those keywords which are most relevant to your audience.

  • HTML

This basically involves everything on your website that’s described in HTML, so will include the title, meta description and meta alt-text. Equally, it’s vital when it comes to informing Google about your page and where it should come in its search rankings.

If you’re noticing your pages aren’t performing as you’d like, here are five things to take a closer look at:

  • Written content

Google will be looking for expertise, authoritativeness and trustworthiness (handily remembered with the acronym EAT) in your content. Be sure to make the best use of all the keyword research you’ve done and use HTML subheadings to give your content structure.

  • External and internal linking

Both of these are important. While internal links grant Google an understanding of a page’s context and how it relates to others across your website, external linking to reputable sources helps to give readers confidence in the information you provide.

  • Page URL

Again, this is vital. Ensure yours incorporates the right keywords, in a way that makes sense to those visiting your website. This is also helpful for Google. Keep your URLs short and easy to understand. If a URL is too long, a search engine simply won’t be able to understand it.

  • Title tags

This is one of the main things a search engine will use to decide what your page is all about. Focus on the precise keyword your page is about.

  • Image Alt text

This is the description of an image or video that goes behind the visual element. Make sure you include your target keywords in this text.

Talk to Front Page Advantage

At Front Page Advantage, we have extensive experience of working with clients across myriad sectors and industries to ensure their on-page SEO performs as well as it possibly can. Get in touch to find out more abut what we could do for your brand and how we could improve your ranking with the major search engines.