Insta Blog

What Are the Top Instagram Marketing Trends for 2021?

Unless you’ve been living under a rock for the past decade, you’ll be aware of the US video and photo sharing platform Instagram, launched in October 2010 and owned by Facebook. In January 2020, it had 23,840,000 UK-based users, representing more than a third of the total population. Most were female, while 25 to 34-year-olds made up the biggest age group.

More businesses as well as consumers are signing up to the site. From a digital marketing perspective, while you may not have previously given the ‘gram’ much thought, in fact the platform has lots to offer. It allows you to engage with customers where they spend time, it’s easy to target your audience here and build user-generated content.

Equally, it’s mobile and user-friendly. It’s also image-focused, so its popularity is only set to grow in the future. The platform upped its credibility with its campaign last year for accurate coronavirus information. So it’s definitely worth making sure you have an understanding of all the platform’s features – from Guides (essentially tips, recommendations and other content) to Story Stickers, interactive elements allowing you to engage with followers and highlight your brand’s personality.

Here we discuss some of the Insta marketing trends we think are likely to be big throughout 2021:

  • Use it for e-commerce

You can shop directly via Insta – make the most of this feature and others including Instagram Checkout. Use the channel to drive sales.

  • Keeping it Reels

Introduced in late summer 2020, Reels allows users to create 30-second or shorter videos incorporating several audio, other effects and filters. There’s been a trend for briefer clips on social media, to grab attention in this easily distracted age. Reels is still relatively new – but experiment and be an early adopter to get your message across.

At the same time, don’t ignore Instagram TV, or IGTV, which allows for the uploading of top-quality, long-form videos up to 10 minutes long. (An hour for big accounts.)

  • Don’t overlook SEO

In 2020, Instagram launched its keyword search feature, allowing browsers to use the platform in a similar way to a search engine to find relevant content. It means you should focus on the key phrases that will lead to more followers and ultimately, customers.

  • Create content people will save and share

‘Likes’ and comments are no longer the sole measures of engagement. If people are sharing and saving your content, that’s a fair indication it’s relevant to them. So use this as a metric and act on what you find to keep feeding your target audience great posts.

  • Humanise your brand

Don’t be afraid to introduce some warmth and personality to your content, so that people see the human side of your brand. This will help you get closer to your followers and make engagement feel more natural.

  • Use carousel posts

Carousel posts provide the chance to add multiple images in a single post, so you can tell a story, promote a product or convey a message. Use them to explore ways of telling your story creatively.

  • Play with longer captions

Short, pithy and powerful is one thing and it’s true that people’s attention spans have shortened significantly. However, consider lengthier captions to build trust, develop your brand and enhance your content.

  • Make the most of Stories

Instagram Stories appear prominently at the top of your audience’s feed for 24 hours. With these, you can post little and often, boosting brand awareness with regular, brief updates.

We hope these tips will help you make the most of social media platforms to maximise your brand’s online profile!