Enjoy Our Musings From The World Of Digital Marketing

Six Ways Improve Your Google Ads Performance Key Takeaways Test different messaging in your ad copy Split testing landing pages to find the best performing Pin brand or crucial messaging in ads Keyword insertion can lead to high CTRs Location insertion can show ads based on the user’s exact location Realtime countdowns in ads for […]

Unlocking the Potential of Performance Max: Why It’s a PPC Game-Changer Through day-to-day campaign management, I’ve developed a strong understanding of how to get the most out of Performance Max. Performance Max stands out as a step towards more intelligent automation — when used strategically, it can be a real game-changer for advertisers. So, what […]

Google Search Ad Updates 2025: What the New ‘Sponsored Results’ Label Means for Advertisers If you’re among the millions who turn to Google Search every day, you may soon notice a change in how ads are displayed. The tech giant has rolled out a major update to Google Search ad labels, introducing clearer distinctions between […]

The Benefit of Having a Blog Page From an SEO Perspective Conveying the importance of blogs, couldn’t be more important. When it comes to blogs our clients are often shocked at the impact that blogs can have for their site and more importantly, their business and ROI. Oftentimes clients view blogs as a rather old-fashion […]

The Rise of AI Traffic & AI Search Results: How to Track Website Traffic from AI Sources – Expert Blog Artificial Intelligence (AI) is quickly changing the way people search for information online. From platforms like ChatGPT, Perplexity, and Gemini to AI-driven search results within Google itself, businesses are now seeing traffic from sources that […]

The Importance of Auditing Before You Begin SEO Work – Expert Blog When looking to improve a website’s visibility in search engines, it is tempting to immediately dive into content optimisation, keyword targeting, and link building. However, developing an understanding of the website’s current position is an important first step before any work starts. An […]

SEO vs Google Ads vs Other Channels: Where Should You Spend Your Marketing Budget? – Expert Blog Every small or medium-sized business has a finite marketing budget, but almost infinite ways to spend it. Should you invest in SEO for long-term growth? Pump money into Google Ads for instant leads? Or double down on social […]

Ways to Attract New Customers and Grow your Business While any business needs to retain its current customers, attracting new ones is vital to replace any which naturally leave, it’s also important for boosting revenue and expanding market reach. Additionally, new customers bring fresh perspectives and help businesses as they adapt to fluctuating market needs. […]

What is AI Max and How to Use It in Google Ads – Expert Blog As someone who’s been managing PPC accounts for years, I’ve seen plenty of Google Ads updates come and go. But AI Max feels different. It’s a step towards more intelligent automation — and when used strategically, it can be a […]