Enjoy Our Musings From The World Of Digital Marketing

How Do I Optimise for Branded Organic Search Traffic? Try typing the name of your brand into Google. What does it throw up? Clearly, you’ll want your business to appear as near the top of the Search Engine Results Pages (SERPs) as possible. However, organic search these days incorporates a wide range of things: local search […]

What Makes A Good PPC Ad? Our clients ask us this fairly regularly, so we think it’s a great question! After all, we’re all bombarded on all sides by advertising all day long, in terms of both print and digital ads, from the minute we wake up or set foot outside. Inevitably, everyone will respond […]

6 Reasons Why SEO Online Training Is Hassle-Free Booking a programme of online Search Engine Optimisation (SEO) training may seem a big or complicated undertaking initially, but here we outline some reasons why it really doesn’t have to be. What’s more, learning some of this discipline’s basics yourself can bring a number of advantages, not […]

How Much SEO Can I Do Myself Before I Need An SEO Agency? We love this question! It’s something our clients ask us about all the time. So, we thought we’d expand a little on the answer here. The reality is that there are quite a number of free tools you can use to complete […]

SEO Training Via Zoom – 6 Reasons Why It Works So Well We’ve previously explained that DIY SEO can only take your brand so far. Professional, structured, one-to-one training that’s tailored to your organisation is the quickest and most effective way to gain the knowledge you need to take your digital marketing forward with the […]

Why We Love SEO Online Training (and You Should, Too!) Whatever your business offers, the audience you’re after is almost certainly looking for products or services like yours online, via search giants including Google. So if you want potential customers to visit your website, search engine optimisation or SEO should form a key part of […]

The Most Common SEO Mistakes & How To Avoid Them As with anything else, 100% perfection in SEO is almost impossible to achieve, especially without external, professional help. This was backed up by one Cambridge University study looking at landing pages which followed site performance best practices. It found absolutely no perfect scores. However, you […]

How Carrying Out A SWOT Analysis Can Boost Your SEO If you haven’t already heard of it, a SWOT analysis is a strategic planning tool which can help highlight the strengths, weaknesses, opportunities and threats related to project planning or business competition. It’s a technique which can work just as well for search as it […]

The Most Important PPC KPIs You Should Be Tracking As a Pay-per-Click advertiser, a vast amount of information is available to you about your ads’ performance. So much so, in fact, that the sheer volume of data can sometimes seem overwhelming. The trick is to understand which Key Performance Indictors (KPIs) are most important, when […]