Enjoy Our Musings From The World Of Digital Marketing

How to Optimise Your Facebook Ad Campaigns & Boost Return on Ad Spend With 2.8 billion active users monthly, not to mention 1.84 billion daily visitors, Facebook is the leading social media outlet, making $27.2 billion in ad revenue during the fourth quarter of 2020. By advertising on the platform, you can gain a marketing […]

The First 6 Months Of My Apprenticeship At Front Page Advantage As some of you may be aware, my name is Lauren and I joined the Front Page Advantage (FPA) team on a digital marketing apprenticeship in late September 2020. Six months have passed since then and I’m in disbelief at how fast the time […]

How Do You Diagnose Declines In Page Ranking & What Action Should You Take? Sometimes, you may notice a discrepancy in the way your website pages perform with, for example, the home page losing ground but the internal ones doing well. If this happens, it’s important not to panic, but you do need to take […]

Why Do Search Rankings for Certain Keywords Fluctuate So Drastically? If you’re noticing that search rankings for some keywords seem to vary dramatically, sometimes even more than once in a day, you’re not alone. The reality is that there are various reasons why this could be happening. What’s more, often you won’t know for sure […]

Distinguishing Between SEO Tactics & Strategy ‘Strategy’ and ‘tactics’ are terms commonly bandied around, especially in our industry, but are you confident you could put your finger on exactly what they mean or what the precise difference between the two of them is? Put very simply, while tactics look at the how of doing something, […]

Debunking 6 Common SEO Myths With so much information about SEO flying around, it’s often hard to separate fact from fiction. There are plenty of myths, some actually quite logical, but still myths nonetheless. Meanwhile, others seem to make no sense at all. Worse, some myths can be actively harmful if you base any decisions […]

SEO Myth-Busting – Common Misconceptions About Long-Tail Keywords In our extensive work with SEO and digital marketing, we often find that people are not entirely clear on what long-tail keywords are – or indeed what they’re not, even though the expression is one that’s frequently bandied around our industry. So, we thought we’d use this […]

Want To Improve Your PPC Click-Through Rate? Here’s How … Understandably, all advertisers want to maximise the click-through-rate (CTR) from their pay-per-click (PPC) ads. Success will invariably come down to these three factors: the language you use in your ad, keyword selection and match type. Plus audience selection and targeting. Let’s take each one of […]

Winning in the Costly PPC Arena – What You Need to Know If we’re honest, the Pay-Per-Click (PPC) environment is an expensive and intensely competitive one – although costs vary according to what you are selling, with pricier goods being dearer to advertise in terms of typical cost per click. To be sure the investment […]